Niels Callenbach 🚚

Oprichter at RouteLogic

📍 Netherlands

Niels Callenbach is a tech entrepreneur and founder of RouteLogic, an award-winning AI software that optimizes logistics for wholesalers. He also founded OrangeTalent, a successful digital agency. With a background in Logistics and Supply Chain, he is dedicated to solving last-mile delivery challenges. Colleagues describe him as creative, understanding, and a strong entrepreneur.

His company, RouteLogic, won both a golden Dutch Interactive Award and the Veluwe Innovation Audience Award in 2023 for its groundbreaking algorithm.

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Experience

19 Years

Current Role

Oprichter

Job Level

Leadership

Location

Netherlands

Personality Overview

How Niels shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Niels cares about

AI in Logistics

He founded RouteLogic to disrupt the wholesale logistics sector with AI, creating a groundbreaking algorithm from scratch to solve complex route-planning challenges.

Sustainable Logistics

His software is designed to significantly reduce fuel consumption and CO2 emissions, with a stated ambition in 2023 to save 1 million kilos of CO2.

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Career

Work history

1-2019

Oprichter

RouteLogic

1-2005

Founder

OrangeTalent B.V.

2-2022 - 1-2024

Advisory board member at Playbookify

Playbookify

1-2005 - 12-2008

Last mile researcher

UPS

In the press

Media appearances

No media yetWe could not find public media appearances for this person.

Education

2001 - 2005

Logistiek en supply chain

HU University of Applied Sciences Utrecht (Hogeschool Utrecht)

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

Ask them questions confidently while doing discovery, don’t be apologetic

DON'T

Don’t expect them to change their mind quickly if they say no once

Make sure that they have the necessary authority, they could present false stature sometimes

Reveal the full meeting playbookFree. 10 seconds.

When cold calling

Pattern Interrupt: Speaking in a slightly hesitant manner, and seeking their permission at the start through a negation can get you a chance.

Pace: Speak slightly fast, especially if you tend to be calm and confident. Sound like a ‘knows their domain’ person.

Reveal the cold-call scriptFree. 10 seconds.

When writing an email

Subject: To the point, measured

Length of mail: Very Short

Salutation: No Greeting: No. Tone of words: Confident, direct. Bullet points: Could use. Closing line: Clearly state your ask. Complimentary close: None or standard. Overall messaging: Focused on measurable results

Reveal the full email formulaFree. 10 seconds.

Negotiating and closing

The secret to closing Niels fast: Conviction in the product matters to them, followed by proof points and strong testimonials.

How fast will Niels move? They are neither the fastest decision makers nor the slowest.

Reveal the closing strategyFree. 10 seconds.

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