Niels Callenbach 🚚

Activist
DISC Type : Cd

Oprichter at RouteLogic

Netherlands

Overview

Niels Callenbach is a tech entrepreneur and founder of RouteLogic, an award-winning AI software that optimizes logistics for wholesalers. He also founded OrangeTalent, a successful digital agency. With a background in Logistics and Supply Chain, he is dedicated to solving last-mile delivery challenges. Colleagues describe him as creative, understanding, and a strong entrepreneur.

His company, RouteLogic, won both a golden Dutch Interactive Award and the Veluwe Innovation Audience Award in 2023 for its groundbreaking algorithm.

Personality Overview

Observative

Perfectionist

Meticulous

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

AI in Logistics
He founded RouteLogic to disrupt the wholesale logistics sector with AI, creating a groundbreaking algorithm from scratch to solve complex route-planning challenges.
Sustainable Logistics
His software is designed to significantly reduce fuel consumption and CO2 emissions, with a stated ambition in 2023 to save 1 million kilos of CO2.
Serial Entrepreneurship
He is the founder of two successful companies: OrangeTalent, a digital agency, and RouteLogic, a fast-growing SaaS solution in the logistics industry.

Media Appearances

Niels has no verified media appearances

Work History

1-2019
Oprichter at RouteLogic
1-2005
Founder at OrangeTalent B.V.
2-2022 - 1-2024
Advisory board member at Playbookify at Playbookify
1-2005 - 12-2008
Last mile researcher at UPS

Education

2001 - 2005
Logistiek en supply chain from HU University of Applied Sciences Utrecht (Hogeschool Utrecht)

More Information

Social Presence :

Prographics :

Exp : 19 Location : Netherlands Job Level : Leadership Designation : Oprichter at RouteLogic
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Insights For Selling To Niels

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Niels is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Niels

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Niels move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Niels take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Niels

Personality Compatibility


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