Niels Rientjes in

Niels Rientjes

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Group CEO at Benkey
📍 Hoofddorp, North Holland, Netherlands

Niels Rientjes is the Group CEO of Benkey, leveraging a 12-year background in entrepreneurship with his ventures Frizzee and SpotOnMedics. His expertise lies in technology, software development, sales, and marketing. Colleagues describe him as driven, creative, and a master brainstormer, with a talent for organization.

His professional life is deeply influenced by his education in hotel and event management. This foundation in hospitality is a core part of his approach, emphasizing making people feel comfortable and expertly translating concepts into experiences. He looks for this hospitality DNA in his team members.

Niels is an entrepreneur at heart, having started his first business during his first year of university.

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Experience
15 Years
Current Role
Group CEO
Job Level
Leadership
Location
Hoofddorp, North Holland, Netherlands
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Niels cares about

Real Estate Funds
As CEO, he is leading Benkey's transition from a crowdfunding platform to a fund structure, recently launching and actively growing their first real estate fund.
Building Businesses
He states his passion is building companies. His career reflects this, from founding an online marketing firm to scaling a medical ERP system before joining Benkey.
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Career

Work history

7-2025
Group CEO
Benkey
1-2024 - 7-2025
Algemeen directeur
Benkey
9-2023 - 1-2024
Ad-interim directeur
Benkey
12-2020 - 3-2023
Product Manager
SpotOnMedics | all-in-one fysio platform
10-2017 - 3-2023
Management team (Sales & Marketing)
SpotOnMedics | all-in-one fysio platform
In the press

Media appearances

De visie van Benkey: Directeur Niels Rientjes over innovatie en de .... Featured in YouTube
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Education
2008 - 2011
Bachelor of Applied Science (B.A.Sc.)
Tio University of Applied Sciences
2013 - 2013
Cambrigde ESOL Level 1 Certificate in ESOl International
University of Cambridge
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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