Niels Rientjes

Evaluator
DISC Type : DCs

Group CEO at Benkey

Hoofddorp, North Holland, Netherlands

Overview

Niels Rientjes is the Group CEO of Benkey, leveraging a 12-year background in entrepreneurship with his ventures Frizzee and SpotOnMedics. His expertise lies in technology, software development, sales, and marketing. Colleagues describe him as driven, creative, and a master brainstormer, with a talent for organization.

His professional life is deeply influenced by his education in hotel and event management. This foundation in hospitality is a core part of his approach, emphasizing making people feel comfortable and expertly translating concepts into experiences. He looks for this hospitality DNA in his team members.

Niels is an entrepreneur at heart, having started his first business during his first year of university.

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Real Estate Funds
As CEO, he is leading Benkey's transition from a crowdfunding platform to a fund structure, recently launching and actively growing their first real estate fund.
Building Businesses
He states his passion is building companies. His career reflects this, from founding an online marketing firm to scaling a medical ERP system before joining Benkey.
Future of Real Estate
He shared his vision in an IEX interview, stating, "Commercial real estate is dead – unless you dare to reinvent it, " showing his focus on innovation.

Media Appearances

De visie van Benkey: Directeur Niels Rientjes over innovatie en de .... Featured in YouTube

See Now

Work History

7-2025
Group CEO at Benkey
1-2024 - 7-2025
Algemeen directeur at Benkey
9-2023 - 1-2024
Ad-interim directeur at Benkey
12-2020 - 3-2023
Product Manager at SpotOnMedics | all-in-one fysio platform
10-2017 - 3-2023
Management team (Sales & Marketing) at SpotOnMedics | all-in-one fysio platform

Education

2008 - 2011
Bachelor of Applied Science (B.A.Sc.) from Tio University of Applied Sciences
2013 - 2013
Cambrigde ESOL Level 1 Certificate in ESOl International from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 15 Location : Hoofddorp, North Holland, Netherlands Job Level : Leadership Designation : Group CEO at Benkey
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Insights For Selling To Niels

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Niels is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Niels

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Niels move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Niels take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Niels

Personality Compatibility


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