Niels Zellers

Critic
DISC Type : C

Director, Clean Energy Structured Finance at Ava Community Energy

Portland, Maine, United States

Overview

As Director of Clean Energy Structured Finance at Ava Community Energy, Niels leads financing for renewable energy, EV infrastructure, and building electrification projects. He holds an MBA from the University of Michigan and has deep experience in sustainable infrastructure, having co-founded a firm focused on project financing.

Niels recently supported a major fundraiser for the Charcot-Marie-Tooth Association, demonstrating a commitment to community health initiatives.

He is the author of the "Oregon Capital Scan, " a report analyzing the regional investment ecosystem and identifying gaps in funding for small manufacturers and clean technology.

Personality Overview

Information Seeker

Critic

Precise

They prefer to do logical analysis and value evidence over emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Clean Energy Finance
He leads structured finance at Ava Community Energy, focusing on renewable generation, EV infrastructure, and building electrification.
Sustainable Infrastructure
His career centers on project financing for sustainable infrastructure, including co-founding Bright Community Capital to serve this sector.
Impact Investing
He has focused his career on financing projects in low-to-moderate income communities that provide both environmental and social benefits.

Media Appearances

Niels has no verified media appearances

Work History

9-2022
Director, Clean Energy Structured Finance at Ava Community Energy
6-2022
Managing Director at Collaborative Impact Capital
1-2018 - 6-2022
Co-Founder & CEO at Bright Community Capital
1-2015 - 1-2018
Revenue and Fund Development Officer at CEI Capital Management LLC
7-2013 - 1-2015
Investment Officer at CEI Capital Management LLC

Education

2008 - 2011
Master of Business Administration (MBA) from University of Michigan - Stephen M. Ross School of Business
1998 - 2002
Bachelor of Arts (B.A.) from Lewis & Clark College

More Information

Social Presence :

Prographics :

Exp : 13 Location : Portland, Maine, United States Job Level : Mid-senior Designation : Director, Clean Energy Structured Finance at Ava Community Energy
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Insights For Selling To Niels

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Niels is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Niels

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Niels move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Niels take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Niels

Personality Compatibility


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