Nigel Parrott
Commander · DISC type DNigel Parrott is an investor and co-founder with four decades of experience in the food and drink sector, specializing in scaling socially-conscious brands. After founding and successfully exiting the market-leading brand Ape Snacks, he now helps challenger brands thrive through Mission Ventures. Colleagues describe him as a natural business leader and a strong, detail-focused marketer.
Outside of his direct ventures, Nigel has a long-standing appreciation for natural food, believing in products that are as close as possible to what nature intended. He also has a taste for traditional Suffolk ales, highlighting an interest in regional British products.
He was recently involved in the commercial leadership for building one of the worlds largest vertical farms to improve UK food security.
Read the full overview →How Nigel shows up
They are very proud of what they do. They are not focused on building rapport and relationships. More than the product, they care about the effectiveness of the product.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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