Nigel Parrott

Commander
DISC Type : D

FMCG Research Consultant at World Avocado Organisation (WAO)

London, England, United Kingdom

Overview

Nigel Parrott is an investor and co-founder with four decades of experience in the food and drink sector, specializing in scaling socially-conscious brands. After founding and successfully exiting the market-leading brand Ape Snacks, he now helps challenger brands thrive through Mission Ventures. Colleagues describe him as a natural business leader and a strong, detail-focused marketer.

Outside of his direct ventures, Nigel has a long-standing appreciation for natural food, believing in products that are as close as possible to what nature intended. He also has a taste for traditional Suffolk ales, highlighting an interest in regional British products.

He was recently involved in the commercial leadership for building one of the worlds largest vertical farms to improve UK food security.

Personality Overview

Risk-Taker

Very Quick

Impact-Driven

They are very proud of what they do.  They are not focused on building rapport and relationships. More than the product, they care about the effectiveness of the product.

Topics They Care About

Supporting Challenger Brands
As a co-founder of Mission Ventures, he actively invests in and provides hands-on guidance to help emerging food and drink brands scale their operations and achieve listings.
Healthier Food Systems
He co-leads initiatives like the Good Food Fund, which specifically backs challenger brands aiming to tackle childhood obesity by creating healthier snack alternatives.
Sustainable Agriculture
His recent role leading commercial expansion for Fischer Farms demonstrates a clear interest in innovative solutions like vertical farming to enhance national food security.

Media Appearances

Nigel has no verified media appearances

Work History

6-2023
FMCG Research Consultant at World Avocado Organisation (WAO)
9-2021 - 7-2023
Commercial Lead at Fischer Farms Ltd
5-2019 - 12-2024
Co-Founder at Mission Ventures
7-2014 - 3-2019
Director and Founder at ape snacks
3-2014
CEO and Founder at Efficient Marketing

Education

1988 - 1991
Chartered Institute of Management Accountancy from The Chartered Institute of Management Accountants
1984 - 1988
Bachelor of Science Degree from Brunel University of London

More Information

Social Presence :

Prographics :

Exp : 33 Location : London, England, United Kingdom Job Level : Senior Designation : FMCG Research Consultant at World Avocado Organisation (WAO)
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Insights For Selling To Nigel

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nigel is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Nigel

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Nigel move?

  • They can take decisions very fast if you manage to convince them.
  • Can Nigel take some risk or not?

  • The risks don’t matter much to them.

You And Nigel

Personality Compatibility


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