Nikhil Premanandan in

Nikhil Premanandan

Commander · DISC type D
Marketing Director at SenseHawk
📍 Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates

Nikhil is a B2B SaaS marketing leader with over 14 years of experience, specializing in Go-To-Market strategy, product marketing, and demand generation. He has a proven record of scaling startups to 7-figure revenues, notably growing Hippo Videos user base to 1. 5 million. He holds an MBA from Amrita School of Business.

He has built marketing functions for startups across three continents, from Chennai to Abu Dhabi. This international experience highlights his adaptability and ability to navigate diverse market landscapes, reflecting a journey that blends professional ambition with personal growth in different cultures.

Unique fact: Nikhil is a recipient of the UAE Golden Visa, recognizing his expertise and contributions.

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Experience
14 Years
Current Role
Marketing Director
Location
Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates
Personality Overview

How Nikhil shows up

Impact-Driven
Very Quick
Candid & Clear

More than the product, they care about the effectiveness of the product. They are not focused on building rapport and relationships. They respond well to strong and respectful communication.

Priorities

Topics Nikhil cares about

Scaling Startups
He has repeatedly built marketing engines from the ground up, scaling companies like Hippo Video and SMhack from zero to seven-figure revenues.
Go-To-Market Strategy
A core part of his professional identity, he is an expert in GTM execution and currently serves as a GTM and Growth Advisor at Rafiki.
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Career

Work history

3-2024 - 2-2025
Marketing Director
SenseHawk
9-2022
GTM and Growth Advisor
Rafiki
1-2020 - 5-2023
Member
Pavilion
3-2018 - 2-2024
Marketing Director
Hippo Video
1-2016 - 2-2018
Head Of Marketing and Founding Member
SMhack
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2012 - 2014
Master of Business Administration (MBA)
Amrita School of Business - Coimbatore
2010 - 2011
Marketing
Indian Institute of Management, Calcutta
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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