Nikhil Premanandan

Commander
DISC Type : D

Marketing Director at SenseHawk

Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates

Overview

Nikhil is a B2B SaaS marketing leader with over 14 years of experience, specializing in Go-To-Market strategy, product marketing, and demand generation. He has a proven record of scaling startups to 7-figure revenues, notably growing Hippo Videos user base to 1. 5 million. He holds an MBA from Amrita School of Business.

He has built marketing functions for startups across three continents, from Chennai to Abu Dhabi. This international experience highlights his adaptability and ability to navigate diverse market landscapes, reflecting a journey that blends professional ambition with personal growth in different cultures.

Unique fact: Nikhil is a recipient of the UAE Golden Visa, recognizing his expertise and contributions.

Personality Overview

Impact-Driven

Very Quick

Candid & Clear

More than the product, they care about the effectiveness of the product.  They are not focused on building rapport and relationships. They respond well to strong and respectful communication.

Topics They Care About

Scaling Startups
He has repeatedly built marketing engines from the ground up, scaling companies like Hippo Video and SMhack from zero to seven-figure revenues.
Go-To-Market Strategy
A core part of his professional identity, he is an expert in GTM execution and currently serves as a GTM and Growth Advisor at Rafiki.
AI in Marketing
He emphasizes operationalizing AI across workflows and leveraged AI-powered strategies to fuel growth at Hippo Video, which recently raised funding for its Generative AI offerings.

Media Appearances

Nikhil has no verified media appearances

Work History

3-2024 - 2-2025
Marketing Director at SenseHawk
9-2022
GTM and Growth Advisor at Rafiki
1-2020 - 5-2023
Member at Pavilion
3-2018 - 2-2024
Marketing Director at Hippo Video
1-2016 - 2-2018
Head Of Marketing and Founding Member at SMhack

Education

2012 - 2014
Master of Business Administration (MBA) from Amrita School of Business - Coimbatore
2010 - 2011
Marketing from Indian Institute of Management, Calcutta

More Information

Social Presence :

Prographics :

Exp : 14 Location : Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates Job Level : N/A Designation : Marketing Director at SenseHawk
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Insights For Selling To Nikhil

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nikhil is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Nikhil

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Nikhil move?

  • They can take decisions very fast if you manage to convince them.
  • Can Nikhil take some risk or not?

  • The risks don’t matter much to them.

You And Nikhil

Personality Compatibility


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