Nikhil Premanandan in

Nikhil Premanandan

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Marketing Director at SenseHawk
📍 Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates

Nikhil is a B2B SaaS marketing leader with over 14 years of experience, specializing in Go-To-Market strategy, product marketing, and demand generation. He has a proven record of scaling startups to 7-figure revenues, notably growing Hippo Videos user base to 1. 5 million. He holds an MBA from Amrita School of Business.

He has built marketing functions for startups across three continents, from Chennai to Abu Dhabi. This international experience highlights his adaptability and ability to navigate diverse market landscapes, reflecting a journey that blends professional ambition with personal growth in different cultures.

Unique fact: Nikhil is a recipient of the UAE Golden Visa, recognizing his expertise and contributions.

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Experience
14 Years
Current Role
Marketing Director
Location
Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Nikhil cares about

Scaling Startups
He has repeatedly built marketing engines from the ground up, scaling companies like Hippo Video and SMhack from zero to seven-figure revenues.
Go-To-Market Strategy
A core part of his professional identity, he is an expert in GTM execution and currently serves as a GTM and Growth Advisor at Rafiki.
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Career

Work history

3-2024 - 2-2025
Marketing Director
SenseHawk
9-2022
GTM and Growth Advisor
Rafiki
1-2020 - 5-2023
Member
Pavilion
3-2018 - 2-2024
Marketing Director
Hippo Video
1-2016 - 2-2018
Head Of Marketing and Founding Member
SMhack
In the press

Media appearances

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Education
2012 - 2014
Master of Business Administration (MBA)
Amrita School of Business - Coimbatore
2010 - 2011
Marketing
Indian Institute of Management, Calcutta
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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