Nikita Khanna

Enthusiast
DISC Type : i

Founder at Moxie Beauty

Delhi, India

Overview

Nikita Khanna is the founder of Moxie Beauty, a D2C startup disrupting the Indian personal care market. A former Engagement Manager at McKinsey & Company, she has deep expertise in growth strategy and P&L transformation. Nikita is a graduate of XLRI Jamshedpur and Shaheed Sukhdev College Of Business Studies.

Outside of her entrepreneurial ventures, Nikita is deeply passionate about music. She is an accomplished singer and rhythm guitarist, and also enjoys playing the bass and keyboard in her free time. This creative outlet provides a balance to her professional life.

Interesting fact: Nikita was a gold medallist in her PGDM program at the prestigious XLRI Jamshedpur.

Personality Overview

Non-Confrontational

Consensus Focused

Amiable & Agreeable

They are more about building relationships than just cutting deals.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

D2C Brand Building
She is currently focused on building her D2C hair care brand, Moxie Beauty, from the ground up, frequently posting about hiring for key marketing and operations roles.
Indian Beauty Market
Her startup's mission is to create high-performance hair care products specifically formulated for Indian hair types, genes, and weather conditions, a focus she often highlights.
Growth Strategy
Her experience at McKinsey involved leading projects on 5-year growth strategies and P&L transformations for companies in the consumer technology and media sectors.

Media Appearances

Viral Hair Care Brand | Moxie Beauty Co-Founder Nikita Khanna. Featured in Spotify

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Moxie Beauty founder Nikita Khanna on imposter syndrome. Featured in YouTube Shorts

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Viral Hair Care Brand | Moxie Beauty Co-Founder Nikita Khanna. Featured in YouTube

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Work History

11-2021
Founder at Moxie Beauty
4-2021 - 10-2021
Took a break at Life
10-2019 - 3-2021
Engagement Manager at McKinsey & Company
7-2018 - 10-2019
Associate at McKinsey & Company
8-2016 - 6-2018
Junior Associate at McKinsey & Company

Education

2014 - 2016
PGDM from XLRI Jamshedpur
2011 - 2014
Bachelor of Business Studies (BBS) from Shaheed Sukhdev College Of Business Studies

More Information

Social Presence :

Prographics :

Exp : 9 Location : Delhi, India Job Level : Leadership Designation : Founder at Moxie Beauty
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Insights For Selling To Nikita

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nikita is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Nikita

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Nikita move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Nikita take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Nikita

Personality Compatibility


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