Nilesh Deshmukh in

Nilesh Deshmukh

Go-getter · DISC type d
Founder at RAD Worldwide
📍 Enfield, England, United Kingdom

Nilesh is the Founder of RAD Worldwide, an agency focused on brand licensing and partnerships for sports, entertainment, and creator IP. With over 15 years of experience and an MBA, he specializes in go-to-market strategy and building long-term IP value. Colleagues describe him as focused, highly competent, and innovative.

Outside of his agency, Nilesh is deeply engaged in the creator world. He co-founded "offthedome, " a platform dedicated to Indian Hip-Hop, showcasing his passion for the music scene. He also authors the "Licensing RADar" newsletter and hosts a podcast, exploring the future of his industry.

Unique fact: Nilesh launched the "SportVerse Podcast" to explore the intersection of sports, NFTs, and Web3, establishing himself as a voice in the digital evolution of fan engagement.

Read the full overview →
Experience
7 Years
Current Role
Founder
Job Level
Leadership
Location
Enfield, England, United Kingdom
Personality Overview

How Nilesh shows up

Challenger
Fast-Paced
Vision Oriented

They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Priorities

Topics Nilesh cares about

Brand Licensing
His career is built on helping sports, entertainment, and creator brands unlock new revenue through licensing and strategic partnerships.
Fan Monetisation
He focuses on creating scalable IP ecosystems and fan-centric strategies, as seen in his analysis of trading cards and digital platforms.
+6 more topics Login to view topics
Career

Work history

12-2025
Founder
RAD Worldwide
1-2020 - 1-2026
Founder
sportsnexus
3-2025 - 7-2025
Consultant Business Development UK
Samba Digital
12-2022 - 6-2024
Head of Partnerships - India
Engage Digital Partners
12-2018 - 11-2022
Account Director
Engage Digital Partners
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2006 - 2007
MBA
University of Portsmouth
1999 - 2003
BCom
SYMBIOSIS INTERNATIONAL UNIVERSITY
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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