Nilesh Deshmukh

Go-getter
DISC Type : d

Founder at RAD Worldwide

Enfield, England, United Kingdom

Overview

Nilesh is the Founder of RAD Worldwide, an agency focused on brand licensing and partnerships for sports, entertainment, and creator IP. With over 15 years of experience and an MBA, he specializes in go-to-market strategy and building long-term IP value. Colleagues describe him as focused, highly competent, and innovative.

Outside of his agency, Nilesh is deeply engaged in the creator world. He co-founded "offthedome, " a platform dedicated to Indian Hip-Hop, showcasing his passion for the music scene. He also authors the "Licensing RADar" newsletter and hosts a podcast, exploring the future of his industry.

Unique fact: Nilesh launched the "SportVerse Podcast" to explore the intersection of sports, NFTs, and Web3, establishing himself as a voice in the digital evolution of fan engagement.

Personality Overview

Challenger

Fast-Paced

Vision Oriented

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Brand Licensing
His career is built on helping sports, entertainment, and creator brands unlock new revenue through licensing and strategic partnerships.
Fan Monetisation
He focuses on creating scalable IP ecosystems and fan-centric strategies, as seen in his analysis of trading cards and digital platforms.
Sports & Web3
He launched the "SportVerse Podcast" to specifically cover the growing intersection of sports with NFTs, the metaverse, and P2E gaming.

Media Appearances

Nilesh has no verified media appearances

Work History

12-2025
Founder at RAD Worldwide
1-2020 - 1-2026
Founder at sportsnexus
3-2025 - 7-2025
Consultant Business Development UK at Samba Digital
12-2022 - 6-2024
Head of Partnerships - India at Engage Digital Partners
12-2018 - 11-2022
Account Director at Engage Digital Partners

Education

2006 - 2007
MBA from University of Portsmouth
1999 - 2003
BCom from SYMBIOSIS INTERNATIONAL UNIVERSITY

More Information

Social Presence :

Prographics :

Exp : 7 Location : Enfield, England, United Kingdom Job Level : Leadership Designation : Founder at RAD Worldwide
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Insights For Selling To Nilesh

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nilesh is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Nilesh

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Nilesh move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Nilesh take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Nilesh

Personality Compatibility


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