Nilesh Deshmukh in

Nilesh Deshmukh

Login to view DISC.
Founder at RAD Worldwide
📍 Enfield, England, United Kingdom

Nilesh is the Founder of RAD Worldwide, an agency focused on brand licensing and partnerships for sports, entertainment, and creator IP. With over 15 years of experience and an MBA, he specializes in go-to-market strategy and building long-term IP value. Colleagues describe him as focused, highly competent, and innovative.

Outside of his agency, Nilesh is deeply engaged in the creator world. He co-founded "offthedome, " a platform dedicated to Indian Hip-Hop, showcasing his passion for the music scene. He also authors the "Licensing RADar" newsletter and hosts a podcast, exploring the future of his industry.

Unique fact: Nilesh launched the "SportVerse Podcast" to explore the intersection of sports, NFTs, and Web3, establishing himself as a voice in the digital evolution of fan engagement.

Read the full overview →
Experience
7 Years
Current Role
Founder
Job Level
Leadership
Location
Enfield, England, United Kingdom
Personality Overview

How Nilesh shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Nilesh cares about

Brand Licensing
His career is built on helping sports, entertainment, and creator brands unlock new revenue through licensing and strategic partnerships.
Fan Monetisation
He focuses on creating scalable IP ecosystems and fan-centric strategies, as seen in his analysis of trading cards and digital platforms.
+6 more topics Login to view topics
Career

Work history

12-2025
Founder
RAD Worldwide
1-2020 - 1-2026
Founder
sportsnexus
3-2025 - 7-2025
Consultant Business Development UK
Samba Digital
12-2022 - 6-2024
Head of Partnerships - India
Engage Digital Partners
12-2018 - 11-2022
Account Director
Engage Digital Partners
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2006 - 2007
MBA
University of Portsmouth
1999 - 2003
BCom
SYMBIOSIS INTERNATIONAL UNIVERSITY
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Matthew Naquin
Matthew Naquin
Western Territory Manager
Parish Brewing Co.
 Sarah McIntosh
Sarah McIntosh
Clinical and Partnerships Coordinator
BodySpec®
 Zachary Kosick
Zachary Kosick
Account Executive, Expansion - Startup
A-LIGN
 John Tyson
John Tyson
Vice President for Advancement
Faulkner University
Unlock the full playbookSee exactly how to sell to Nilesh. Free, 10 seconds.