Niloofar Farmand

Inquirer
DISC Type : cd

Global Product Director at Alcon

Geneva, Geneva, Switzerland

Overview

Niloofar Farmand is a Global Product Director at Alcon with over 18 years of experience in international brand building and digital marketing. A graduate of IMD and the University of Toronto, she is a strategic thinker focused on developing game-changing business strategies. Colleagues describe her as an enthusiastic and outstanding team leader.

She is passionate about professional development, drawing inspiration from thought leaders and industry events to cultivate a growth mindset. Niloofar actively engages with her professional network, valuing the exchange of ideas with former colleagues from communities like the P&G alumni network, which she proudly identifies with.

Unique fact: She co-authored a business case study on the lessons learned from Targets failed retail expansion into Canada.

Personality Overview

Demanding

Judgemental

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Go-to-Market Strategy
She has developed GTM strategies for startups and co-authored a publication on the lessons from Target's failed market entry into Canada.
Digital Marketing
Previously served as Senior Director of Digital Marketing at GSK, leading global digital communications, eCommerce, and social media campaigns.
Data & Tech Advisory
Co-founded Amplifi Sarl, a data and technology advisory firm, and shows interest in topics like data-driven organizational governance.

Media Appearances

Niloofar has no verified media appearances

Work History

10-2024
Global Product Director at Alcon
9-2021 - 9-2024
Digital Engagement Director at Alcon
1-2021 - 9-2021
Senior Director Digital Marketing at GSK
4-2019 - 12-2020
Global Digital Lead Cold & Flu at GSK
7-2018 - 12-2020
Co-Founder // Senior Advisor at Amplifi Sarl

Education

2014 - 2015
Master of Business Administration (M.B.A.) from IMD
1997 - 2001
Honours Bachelor of Arts from University of Toronto

More Information

Social Presence :

Prographics :

Exp : 20 Location : Geneva, Geneva, Switzerland Job Level : Mid-senior Designation : Global Product Director at Alcon
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Insights For Selling To Niloofar

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Niloofar is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Niloofar

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Niloofar move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Niloofar take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Niloofar

Personality Compatibility


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