Niloofar Farmand in

Niloofar Farmand

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Global Product Director at Alcon
📍 Geneva, Geneva, Switzerland

Niloofar Farmand is a Global Product Director at Alcon with over 18 years of experience in international brand building and digital marketing. A graduate of IMD and the University of Toronto, she is a strategic thinker focused on developing game-changing business strategies. Colleagues describe her as an enthusiastic and outstanding team leader.

She is passionate about professional development, drawing inspiration from thought leaders and industry events to cultivate a growth mindset. Niloofar actively engages with her professional network, valuing the exchange of ideas with former colleagues from communities like the P&G alumni network, which she proudly identifies with.

Unique fact: She co-authored a business case study on the lessons learned from Targets failed retail expansion into Canada.

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Experience
20 Years
Current Role
Global Product Director
Job Level
Mid-senior
Location
Geneva, Geneva, Switzerland
Personality Overview

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Communication Style
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Priorities

Topics Niloofar cares about

Go-to-Market Strategy
She has developed GTM strategies for startups and co-authored a publication on the lessons from Target's failed market entry into Canada.
Digital Marketing
Previously served as Senior Director of Digital Marketing at GSK, leading global digital communications, eCommerce, and social media campaigns.
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Career

Work history

10-2024
Global Product Director
Alcon
9-2021 - 9-2024
Digital Engagement Director
Alcon
1-2021 - 9-2021
Senior Director Digital Marketing
GSK
4-2019 - 12-2020
Global Digital Lead Cold & Flu
GSK
7-2018 - 12-2020
Co-Founder // Senior Advisor
Amplifi Sarl
In the press

Media appearances

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Education
2014 - 2015
Master of Business Administration (M.B.A.)
IMD
1997 - 2001
Honours Bachelor of Arts
University of Toronto
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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