Nils Liedtke

Evaluator
DISC Type : Csd

Global Vice President, Customer & Marketing at Flying Tiger Copenhagen

Brussels, Brussels Region, Belgium, Denmark

Overview

Nils Liedtke is the Global VP of Customer & Marketing at Flying Tiger Copenhagen, driving growth and customer-led transformation. He previously spent over 17 years at McKinsey & Company, where he led the Branding & Marketing Strategy Practice across EMEA and APAC. He holds executive certificates from INSEAD and London Business School.

He is the author of a publication titled, "Die Zukunft der Marke in Zeiten der Nachhaltigkeit" (The Future of the Brand in Times of Sustainability).

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Customer Engagement
He is actively building out his team, recently hiring for a Head of Customer Engagement to lead loyalty and CRM initiatives for the global brand.
Global Retail Growth
He leads marketing for a retailer with over 1, 000 stores in 40+ markets, recently celebrating the company's expansion into Australia.
AI in Marketing
He is focused on integrating AI into creative processes and has recently been hiring for an AI Content Specialist to join his team.

Media Appearances

Nils has no verified media appearances

Work History

8-2024
Global Vice President, Customer & Marketing at Flying Tiger Copenhagen
8-2023
Advisory Board Member at Spikes
5-2023 - 7-2024
Independent Management Consultant at IMPAQT
7-2022 - 4-2023
Global Director of Strategy, Alliances & Acquisitions | Leader of Growth/Marketing/Sales Ecosystem at McKinsey & Company
7-2018 - 6-2022
Specialised Associate Partner | Leader of Branding & Marketing Strategy Service Line at McKinsey & Company

Education

Executive certificate from INSEAD
Executive certificate from London Business School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Brussels, Brussels Region, Belgium, Denmark Job Level : Senior Designation : Global Vice President, Customer & Marketing at Flying Tiger Copenhagen
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Insights For Selling To Nils

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nils is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Nils

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Nils move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Nils take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Nils

Personality Compatibility


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