Nirmay Panchal

Go-getter
DISC Type : d

Founder at Koji

Netherlands

Overview

Nirmay is the Founder of Koji, a B2B SaaS platform using AI to scale user interviews. With a background as a product owner and data consultant, he has deep experience across engineering, sales, and marketing. People who have worked with him describe him as curious, professional, and thorough.

He is an entrepreneur dedicated to building products from scratch and solving problems with data-driven solutions. Outside of his core work in tech, he is also a skilled photographer, noted for his creativity and keen eye for detail in capturing moments and telling a story through images.

In a single year, he treated his work like a laboratory, shipping 28 different experiments which involved over 800 hours of coding.

Personality Overview

Vision Oriented

Fast-Paced

Challenger

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

AI for Research
His company, Koji, replaces traditional surveys with AI conversations. His posts emphasize using AI for user research, not just for writing and summarization tasks.
Founder Journey
He is a full-time entrepreneur focused on building products from scratch. He actively shares his learnings from experiments and conversations with other founders.
Product Management
As a former Product Owner, he often discusses the evolving role of Product Managers and advocates for using AI strategically for ideation and decision-making.

Media Appearances

Nirmay has no verified media appearances

Work History

11-2025
Founder at Koji
6-2024 - 7-2025
Product Owner at RadarRadar
2-2022 - 6-2024
Data & Analytics Consultant at Off The Record
2-2022 - 6-2024
Data & Analytics Consultant at ACE | Growth

Education

Master of Science - MS from Rotterdam School of Management, Erasmus University
Master of Science - MS from Erasmus University Rotterdam

More Information

Social Presence :

Prographics :

Exp : 3 Location : Netherlands Job Level : Leadership Designation : Founder at Koji
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Insights For Selling To Nirmay

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nirmay is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Nirmay

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Nirmay move?

  • Their decision making speed is somewhere in the middle.
  • Can Nirmay take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Nirmay

Personality Compatibility


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