Nisha Basudevan

Inquirer
DISC Type : cd

Manager - Brand Marketing at MobiKwik

Gurugram, Haryana, India

Overview

Nisha is a seasoned brand marketing manager at MobiKwik with over nine years of experience specializing in the fintech, B2B SaaS, and consumer tech sectors. An MBA graduate from the National Institute of Fashion Technology, she excels in developing strategies that have boosted user engagement and e-commerce sales for major brands like OlaMoney and Gionee.

Colleagues describe her as a vivacious, impressive, and confident professional with an insatiable appetite for learning. She has a keen eye for creative campaigns and is passionate about turning ideas into visually stunning stories. Her work is often praised for its blend of logic, effective listening, and seamless stakeholder collaboration.

Unique fact: Nisha was the top-ranked student in her MBA program, earning a Meritorious Award, and also received the Best Marketing Project award.

Personality Overview

Judgemental

Demanding

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

AI in Payments
Actively promotes MobiKwik’s AI-powered, voice-enabled payment solutions, highlighting their role in making digital payments more accessible and inclusive across India.
Fintech Brand Strategy
Her career at MobiKwik and OlaMoney demonstrates a deep focus on brand strategies that drive user acquisition, engagement, and retention in the competitive fintech space.
Creative Marketing
Observes and shares innovative marketing from other brands, like Blinkit's Valentine's campaign, and actively seeks creative collaborators for visually impactful projects.

Media Appearances

Nisha has no verified media appearances

Work History

8-2025
Manager - Brand Marketing at MobiKwik
6-2024 - 7-2025
Brand Consultant at Freelance
2-2022 - 6-2024
Manager - Brand and Marketing at BetterPlace
11-2020 - 2-2022
Brand Communication - OlaMoney at Ola
7-2019 - 11-2020
Deputy Brand Manager at Gionee

Education

1-2020 - 1-2021
Brand Marketing from Wharton Online
2016 - 2018
MBA from National Institute of Fashion Technology, India

More Information

Social Presence :

Prographics :

Exp : N/A Location : Gurugram, Haryana, India Job Level : N/A Designation : Manager - Brand Marketing at MobiKwik
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Insights For Selling To Nisha

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nisha is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Nisha

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Nisha move?

  • Their decision making speed is somewhere in the middle.
  • Can Nisha take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Nisha

Personality Compatibility


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