Nitin Saluja

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DISC Type : CD

Director, Government and Public Affairs -India at the LEGO Group

Delhi, India

Overview

Nitin Saluja is the Director of Government and Public Affairs for India at The LEGO Group. He is a seasoned public policy professional with deep experience shaping regulations for major tech companies like Amazon, ByteDance, and Facebook. A graduate of The London School of Economics, colleagues describe him as motivated, responsible, and a person with vision.

Personality Overview

Fast But Analytical

ROI Driven

Thorough Evaluator

They are less concerned about the product and more about its potential impact.  They respond better to strong and respectful interactions. They prefer to move quickly, and expect the same from others.

Topics They Care About

Tech Policy & Governance
His career is defined by shaping impactful tech regulations in India for global companies like LEGO, Amazon, ByteDance, and Facebook.
Creative Learning
In his current role at LEGO, he focuses on aligning creative learning and local ecosystem development with India's national priorities.
Civic Engagement
During his time at Facebook, he managed and scaled programs focused on elections, politics, and community campaigns across India and South Asia.

Media Appearances

Nitin has no verified media appearances

Work History

6-2025
Director, Government and Public Affairs -India at the LEGO Group
8-2020 - 6-2025
Senior Manager, Public Policy - India at Amazon
6-2019 - 8-2020
Director, Public Policy at ByteDance
1-2016 - 5-2019
Policy Programs Manager (Government & Politics Outreach) - India, South & Central Asia at Facebook
12-2014 - 12-2015
Consultant Social Media and Citizen Engagement at NISG

Education

2011 - 2012
Master of Science (MSc) from The London School of Economics and Political Science (LSE)
2007 - 2010
Bachelor of Arts (B.A.) from Hans Raj College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Delhi, India Job Level : Mid-senior Designation : Director, Government and Public Affairs -India at the LEGO Group
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Insights For Selling To Nitin

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nitin is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Nitin

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Nitin move?

  • If convinced, they can reach decisions quite fast.
  • Can Nitin take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Nitin

Personality Compatibility


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