Nitin Sarna

Sharpshooter
DISC Type : CD

Business Sales Consultant at Rogers Communications

Surrey, British Columbia, Canada

Overview

Nitin Sarna is an experienced sales and marketing professional with a significant history in the Canadian telecommunications industry, having held roles at Rogers, Shaw, and TELUS. He possesses strong skills in B2B sales, management, and business development and is currently seeking new opportunities.

His recent completion of multiple advanced sales certifications, including "Selling into Industries: Telecommunications, " showcases a strong commitment to continuous professional growth.

Personality Overview

Thorough Evaluator

ROI Driven

Precise But Practical

More than the product, they care about the effectiveness of the product.  They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships.

Topics They Care About

B2B Sales Techniques
His profile highlights extensive B2B sales experience, and he recently completed a course on dealing with difficult clients in a B2B context.
Telecom Sales
Based on his long career at major Canadian telecom companies like Rogers, Shaw, and TELUS, and his recent course on selling into the industry.
Professional Development
He has recently posted about completing several sales-focused courses, including overcoming objections and traits of successful salespeople, showing a clear focus on self-improvement.

Media Appearances

Nitin has no verified media appearances

Work History

2-2024 - 9-2025
Business Sales Consultant at Rogers Communications
5-2022 - 2-2024
Business Sales Consultant at Shaw Communications
3-2019 - 4-2022
Business Sales Consultant at TELUS
1-2012 - 1-2019
Managing Director at PENTAA4CE NETTWORK PRIVATE LIMITED

Education

1977 - 1987
High School Diploma from Air Force Bal Bharati School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Surrey, British Columbia, Canada Job Level : N/A Designation : Business Sales Consultant at Rogers Communications
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Insights For Selling To Nitin

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nitin is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Nitin

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Nitin move?

  • They can take decisions very fast if you manage to convince them.
  • Can Nitin take some risk or not?

  • The risks don’t matter much to them.

You And Nitin

Personality Compatibility


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