Noel Borthwick

Trailblazer
DISC Type : ID

Director of Desktop Engineering at BandLab Technologies

United States

Overview

Noel Borthwick is the Director of Desktop Engineering at BandLab Technologies, with decades of experience in music software. Formerly the CTO of Cakewalk, he was a key architect on every version of SONAR. Colleagues describe him as a brilliant, systematic, and passionate engineer with a keen sense of strategy.

He is deeply engaged with the audio developer community, attending industry conferences to connect with peers and discuss advancements. He follows the evolution of consumer technology, noting major updates like the integration of Google Gemini into smart home devices and watches, highlighting its potential for developers.

Unique fact: Noel was a contributor to the WINE project, helping enable Windows applications to run on other operating systems.

Personality Overview

Informal

Values Relationships

Achievement-Oriented

They will bat for you if they come to believe in you.  They like to keep things under control. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

DAW Architecture
As the former CTO of Cakewalk, he was an architect and developer on every version of the SONAR digital audio workstation since its inception.
Audio Plugin Development
He actively engages with the developer community, attending events like the JUCE Audio Developer Conference to sync with plugin creators.
Real-time Audio Processing
His career has been focused on high-performance audio software, giving him industry-leading experience in real-time processing, multiprocessing, and cloud integration.

Media Appearances

Noel Borthwick – Personal Blog (BandLab Technologies – Director of Desktop Engineering). Featured in Noel Borthwick Personal Blog

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Noel's presentation – The Official Cakewalk by BandLab Forum. Featured in Cakewalk by BandLab Forum

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Noel Borthwick – Profile on The Official Cakewalk by BandLab Forum. Featured in Cakewalk by BandLab Forum

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Work History

1-2025
Director of Desktop Engineering at BandLab Technologies
2-2018
Senior Manager, Audio Core at BandLab Technologies
Owner/Partner at Leitmotif
1-2018
CTO at Cakewalk
Independent consultant (Leitmotif) at Macadamian Technologies

Education

1979 - 1983
B.Sc from Wilson College
1983 - 1984
BS Computer Science from International University

More Information

Social Presence :

Prographics :

Exp : 8 Location : United States Job Level : Mid-senior Designation : Director of Desktop Engineering at BandLab Technologies
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Insights For Selling To Noel

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Noel is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Noel

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Noel move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Noel take some risk or not?

  • They can take risks if necessary.

You And Noel

Personality Compatibility


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