Noella Pirie

Go-getter
DISC Type : d

Head of PR & Brand Communications at Mountain Warehouse

London, England, United Kingdom

Overview

Noella Pirie is a PR and communications expert with over 25 years of experience, currently leading PR at Mountain Warehouse. She previously spent 15 years as Global Head of PR for Mothercare, where she led the award-winning "Body Proud Mums" campaign. People who have worked with her describe her as creative, strategic, and talented.

Outside of her extensive professional life, Noella lives in London with her husband and two grown-up children. She has deep expertise in the parenting, fashion, and interiors retail sectors, reflecting a blend of her career focus and personal life.

Unique fact: Her "Body Proud Mums" campaign for Mothercare achieved press coverage in 55 countries, reaching an audience of one billion people.

Personality Overview

Decisive

Challenger

Fast-Paced

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Consumer Comms
Her career is built on delivering impactful consumer PR campaigns for major retail brands like Mountain Warehouse, Mothercare, and MADE. COM.
Body Positivity
She led and actively promotes the globally recognized and award-winning "Body Proud Mums" campaign, which celebrated post-birth bodies.
Brand Partnerships
Her experience includes successful collaborations between major brands, such as the long-term partnership she managed between Mothercare and Save the Children.

Media Appearances

Noella has no verified media appearances

Work History

9-2025
Head of PR & Brand Communications at Mountain Warehouse
3-2023
Senior PR & Social Lead at Mountain Warehouse
10-2021 - 1-2023
Communications Director at The Prophets Agency
2-2020 - 3-2023
Freelance PR Consultant at Freelance
2-2020 - 4-2020
Global Head of PR & Communications (interim role) at MADE.COM

Education

B/TEC HND in Clothing Technology from London College of Fashion, University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 20 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of PR & Brand Communications at Mountain Warehouse
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Insights For Selling To Noella

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Noella is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Noella

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Noella move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Noella take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Noella

Personality Compatibility


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