Noella Pirie in

Noella Pirie

Login to view DISC.
Head of PR & Brand Communications at Mountain Warehouse
📍 London, England, United Kingdom

Noella Pirie is a PR and communications expert with over 25 years of experience, currently leading PR at Mountain Warehouse. She previously spent 15 years as Global Head of PR for Mothercare, where she led the award-winning "Body Proud Mums" campaign. People who have worked with her describe her as creative, strategic, and talented.

Outside of her extensive professional life, Noella lives in London with her husband and two grown-up children. She has deep expertise in the parenting, fashion, and interiors retail sectors, reflecting a blend of her career focus and personal life.

Unique fact: Her "Body Proud Mums" campaign for Mothercare achieved press coverage in 55 countries, reaching an audience of one billion people.

Read the full overview →
Experience
20 Years
Current Role
Head of PR & Brand Communications
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Noella shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Noella cares about

Consumer Comms
Her career is built on delivering impactful consumer PR campaigns for major retail brands like Mountain Warehouse, Mothercare, and MADE. COM.
Body Positivity
She led and actively promotes the globally recognized and award-winning "Body Proud Mums" campaign, which celebrated post-birth bodies.
+5 more topics Login to view topics
Career

Work history

9-2025
Head of PR & Brand Communications
Mountain Warehouse
3-2023
Senior PR & Social Lead
Mountain Warehouse
10-2021 - 1-2023
Communications Director
The Prophets Agency
2-2020 - 3-2023
Freelance PR Consultant
Freelance
2-2020 - 4-2020
Global Head of PR & Communications (interim role)
MADE.COM
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
B/TEC HND in Clothing Technology
London College of Fashion, University of the Arts London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Sebastián Díaz
Sebastián Díaz
Head of Marketing Whisky & Malts | Iberia
Diageo
 Carly Activille
Carly Activille
Managing Director
AudienceQ a Campore Ltd Company
 Pradeep Karir
Pradeep Karir
Senior Digital Marketing Manager
Post Office Ltd
 Ken M.
Ken M.
Global Head of Social Media
Games Workshop Ltd
Unlock the full playbookSee exactly how to sell to Noella. Free, 10 seconds.