Sebastián Díaz

Sharpshooter
DISC Type : CD

Head of Marketing Whisky & Malts | Iberia at Diageo

Madrid, Community of Madrid, Spain

Overview

Sebastián has no verified overview

Personality Overview

ROI Driven

Rigorous & Demanding

Thorough Evaluator

They are not always relationship oriented.  More than the product, they care about the impact of the product. They take a lot of pride in personal achievements.

Topics They Care About

Sebastián has no verified topics they care about

Media Appearances

Sebastián has no verified media appearances

Work History

10-2025
Head of Marketing Whisky & Malts | Iberia at Diageo
6-2022 - 9-2025
Marketing Manager Tanqueray, Gordon's and Non-Alc | Southern Europe at Diageo
1-2021 - 5-2022
Sr. Brand and Innovation Manager at Beam Suntory
1-2019 - 12-2020
Sr. Brand Manager Larios at Beam Suntory
1-2018 - 8-2018
Sr. Innovation Brand Manager at Diageo

Education

2015 - 2017
Master in Marketing from IESA
2014 - 2015
Business Management Diploma from IESA

More Information

Social Presence :

Prographics :

Exp : 12 Location : Madrid, Community of Madrid, Spain Job Level : Mid-senior Designation : Head of Marketing Whisky & Malts | Iberia at Diageo
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Insights For Selling To Sebastián

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sebastián is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sebastián

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Sebastián move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Sebastián take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Sebastián

Personality Compatibility


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