Nola Lessem

Questioner
DISC Type : c

Marketing Event Manager at RavenDB

Israel

Overview

Nola is a highly experienced B2B marketing and communications professional skilled in global event management, branding, and content strategy for corporations and start-ups. Colleagues describe her as exceptional, hard-working, and a creative problem-solver. She holds a certification in Advanced Social Media Strategy.

Her education as an International Travel Agent/Consultant suggests a strong personal interest in global travel and experiencing different cultures. She appears to thrive in dynamic environments and frequently travels for international technology conferences and trade shows for her work.

Unique fact: Nola has a unique educational background, having studied to be an International Travel Consultant before pursuing a career in marketing.

Personality Overview

Value Seeker

Price-Sensitive

Systematic

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Global Event Management
Her entire career focuses on managing international B2B events, from planning and budget to execution at companies like RavenDB and AU10TIX.
B2B Marketing Strategy
She has extensive experience in branding, messaging, and content strategy specifically for a business-to-business audience across multiple technology companies.
Generative AI in Databases
She recently promoted RavenDB's work in embedding Generative AI directly into the operational data layer at a North American tech event.

Media Appearances

Nola has no verified media appearances

Work History

9-2024
Marketing Event Manager at RavenDB
3-2022 - 8-2024
Senior Marketing Event Manager at AU10TIX
9-2020 - 3-2022
Marketing and Marcom Manager at Orbit Communication Systems
8-2018 - 8-2020
Global Marcom Manager at ECI Telecom
8-2016 - 1-2018
Marketing and Communications Manager at Coronet

Education

International Travel Agent/Consultant from Israel School of Tourism
Academic diploma from Tel Aviv College of Administration (Michlala Leminhal)

More Information

Social Presence :

Prographics :

Exp : 33 Location : Israel Job Level : Middle Designation : Marketing Event Manager at RavenDB
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Insights For Selling To Nola

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nola is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Nola

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Nola move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Nola take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Nola

Personality Compatibility


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