Nora Conklin in

Nora Conklin

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Principal Analyst, ABM at Forrester
📍 Washington DC-Baltimore Area, United States

Nora Conklin is a Principal Analyst at Forrester, specializing in advancing Account-Based Marketing (ABM) and demand generation for B2B organizations. Drawing on her degree from The Johns Hopkins University and extensive experience, she guides teams in optimizing pipeline growth through data-driven strategies. People who have worked with her describe her as sharp, energetic, and insightful.

As the strategist behind an award-winning direct mail campaign that earned a silver medal from the Collegiate Advertising Awards, Nora has a proven record of impactful marketing.

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Experience
14 Years
Current Role
Principal Analyst, ABM
Job Level
Mid-senior
Location
Washington DC-Baltimore Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Nora cares about

ABM & Demand Convergence
Her research and commentary focus on how ABM principles are influencing the broader demand generation landscape, viewing it as a more successful, buyer-first approach.
B2B Buyer Behavior
She frequently analyzes shifts in B2B buying groups, particularly the impact of younger decision-makers and the need for marketers to adapt engagement strategies accordingly.
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Career

Work history

6-2022
Principal Analyst, ABM
Forrester
10-2021 - 6-2022
Senior Director, Demand Generation
NowSecure
2-2021 - 10-2021
Director, Demand Generation
NowSecure
9-2018 - 2-2021
Senior Manager, Demand Generation
ICF
9-2017 - 8-2018
Manager, Social Content Strategy
Laureate Online Education
In the press

Media appearances

ABM Has Won? Forrester's Nora Conklin on the Future of ABM (YouTube Interview). Featured in YouTube
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Education
Bachelor's degree
The Johns Hopkins University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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