Nora Matland

Critic
DISC Type : C

Director of Marketing and Communications at Illinois College of Optometry

Chicago, Illinois, United States

Overview

Nora has no verified overview

Personality Overview

Critic

Objective Thinker

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Nora has no verified topics they care about

Media Appearances

Nora has no verified media appearances

Work History

4-2020
Director of Marketing and Communications at Illinois College of Optometry
1-2017 - 6-2019
Marketing and Outreach Coordinator for Office of Global Learning at Cornell University
5-2016 - 1-2017
Junior Brand Manager/Content Strategist at Door2Door | the mobility company
1-2016 - 5-2016
CRM/Community Manager at Door2Door | the mobility company
3-2014 - 12-2015
Program Assistant at Tufts Programs Abroad at Tufts University

Education

2020 - 2020
eCornell Marketing Certificate: Marketing Strategy from Cornell University
BA in Spanish and Scandinavian Studies from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 13 Location : Chicago, Illinois, United States Job Level : Mid-senior Designation : Director of Marketing and Communications at Illinois College of Optometry
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Insights For Selling To Nora

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nora is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Nora

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Nora move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Nora take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Nora

Personality Compatibility


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