Nora Sakaan

Collaborator
DISC Type : is

Chief Marketing Officer at Charities Aid Foundation

London, England, United Kingdom

Overview

Nora Sakaan is a strategic digital marketing leader with over 15 years of experience driving transformation for major brands. As the Group Marketing Officer at the Charities Aid Foundation, she leverages her expertise in brand strategy, e-commerce, and user experience. She holds a BSc in Economics and Politics from the University of Bath.

Nora is deeply invested in connecting business with societal progress, championing the role corporations can play in building thriving communities. Her professional focus aligns with a personal interest in the work of global organizations like the United Nations, reflecting a commitment to purpose-driven initiatives and fostering positive change.

She is a vocal advocate for the Charities Aid Foundations challenge, calling on UK corporations to donate 1% of their pre-tax profits to charity.

Personality Overview

Appreciative

Good Listener

Fair-minded

They are more likely to opt for solutions that are proven in the market.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Corporate Philanthropy
Leads marketing at a major foundation and actively campaigns for increased corporate giving to strengthen communities.
Digital Transformation
Has a long track record of managing strategic and operational change that digital media brings to businesses, including major banks.
Purpose-Driven Leadership
Frequently posts about working in an organization with purpose and highlights job opportunities with inspiring leaders.

Media Appearances

Nora Sakaan | CAF - Charities Aid Foundation. Featured in Charities Aid Foundation (CAF) – Official Website

See Now

Work History

4-2021
Chief Marketing Officer at Charities Aid Foundation
1-2020 - 4-2021
Head of Marketing at Charities Aid Foundation
1-2014 - 12-2019
Freelance Marketing Consultant at Freelance, self-employed
4-2013 - 1-2014
Interim Head of Digital Marketing at City & Guilds
2-2004 - 8-2012
Head of Digital Marketing, NatWest and RBS Retail Bank at Royal Bank of Scotland

Education

1990 - 1993
Economics and Politics Bsc from University of Bath

More Information

Social Presence :

Prographics :

Exp : 31 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Marketing Officer at Charities Aid Foundation
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Insights For Selling To Nora

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • Be visibly appreciative of their actions during your interactions
  • Show genuine interest in solving their problems

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t give the impression of being unproven or risky
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nora is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Nora

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Nora move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Nora take some risk or not?

  • They probably won’t put a lot at risk.

You And Nora

Personality Compatibility


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