Norm De Greve in

Norm De Greve

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Chief Growth Officer at General Motors
📍 Greater Boston, United States

Norm de Greve is the Chief Growth Officer at General Motors, where he drives global growth and marketing transformation. He previously founded the CVS Media Exchange and served as President at Digitas. Described as an "intuitive" and "incisive" leader, he holds a CFA charter and an MBA from The University of Chicago.

He is an Emmy Award winner for the CVS Health commercial "Delivering Hope. "

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Experience
8 Years
Current Role
Chief Growth Officer
Job Level
Leadership
Location
Greater Boston, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Norm cares about

Growth Marketing
His career focuses on connecting marketing to profitable growth, notably cutting nearly $1B in spend at GM while increasing sales and market share.
AI in Marketing
He is a vocal advocate for AI-powered personalization and has advanced an integrated AI marketing vision at General Motors.
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Career

Work history

11-2025
Chief Growth Officer
General Motors
7-2023 - 11-2025
Global Chief Marketing Officer
General Motors
9-2017
Chairman of the Board
MMA Global
5-2024
Member CMO Advisory Board
United Nations Global Compact
4-2019
Advisory Board
Ehrenberg-Bass Institute
In the press

Media appearances

General Motors' Norm de Greve on Creativity, AI, and the Future of Marketing. Featured in HispanicAd
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General Motors aligns marketing across the C‑Suite. Featured in McKinsey & Company
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Education
MBA with Honors
The University of Chicago Booth School of Business
Bachelor of Arts - BA
Ithaca College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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