Norm De Greve

Go-getter
DISC Type : d

Chief Growth Officer at General Motors

Greater Boston, United States

Overview

Norm de Greve is the Chief Growth Officer at General Motors, where he drives global growth and marketing transformation. He previously founded the CVS Media Exchange and served as President at Digitas. Described as an "intuitive" and "incisive" leader, he holds a CFA charter and an MBA from The University of Chicago.

He is an Emmy Award winner for the CVS Health commercial "Delivering Hope. "

Personality Overview

Decisive

Self-Confident

Vision Oriented

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Growth Marketing
His career focuses on connecting marketing to profitable growth, notably cutting nearly $1B in spend at GM while increasing sales and market share.
AI in Marketing
He is a vocal advocate for AI-powered personalization and has advanced an integrated AI marketing vision at General Motors.
Retail Media
He founded and scaled the CVS Media Exchange, the largest retail media network in the health and wellness sector, demonstrating deep expertise.

Media Appearances

General Motors' Norm de Greve on Creativity, AI, and the Future of Marketing. Featured in HispanicAd

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General Motors aligns marketing across the C‑Suite. Featured in McKinsey & Company

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How General Motors' CMO turned a $1bn budget cut into the brand’s greatest rebuild. Featured in The Drum

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Work History

11-2025
Chief Growth Officer at General Motors
7-2023 - 11-2025
Global Chief Marketing Officer at General Motors
9-2017
Chairman of the Board at MMA Global
5-2024
Member CMO Advisory Board at United Nations Global Compact
4-2019
Advisory Board at Ehrenberg-Bass Institute

Education

MBA with Honors from The University of Chicago Booth School of Business
Bachelor of Arts - BA from Ithaca College

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Boston, United States Job Level : Leadership Designation : Chief Growth Officer at General Motors
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Insights For Selling To Norm

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Norm is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Norm

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Norm move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Norm take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Norm

Personality Compatibility


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