Octavia Benham

Observer
DISC Type : ic

Head Of Ecommerce at Dreams

Chesham, England, United Kingdom

Overview

Octavia Benham is the Head of Ecommerce at Dreams, where she has rapidly progressed through several roles including Online Trading Manager and Merchandiser. An alumna of Kings College London with a degree in Anatomy, she is a recognized voice in the retail sector, speaking at industry events on analytics and omnichannel strategy.

Originally aspiring to be a doctor, Octavia is a strong advocate for self-belief and being open to new career experiences. She values mentorship and feels empowered as a woman in business, appreciating the support she received at Dreams after returning from maternity leave in 2021. Her early achievements include community leadership and Duke of Edinburgh awards.

Unique fact: Octavia was shortlisted for the prestigious Spirit of Excellence Award at the 2023 People in Retail Awards.

Personality Overview

Assertive

Curious

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Omnichannel Strategy
Featured as a panelist at the 'Omnichannel Futures' conference, discussing the integration of digital and physical retail experiences.
Social Commerce & UGC
Emphasizes using user-generated content (UGC) to help online customers visualize products in real-world settings, enhancing their research and engagement.
Data Analytics
Was an invited speaker at a Google analytics event, sharing insights on leveraging data in the ecommerce space, highlighting a strong partnership with Google.

Media Appearances

Interview: Octavia Benham, Head of Ecommerce at Dreams. Featured in The Retail Bulletin

See Now

Work History

5-2021
Head Of Ecommerce at Dreams
7-2019 - 5-2021
Online Trading Manager at Dreams
3-2017 - 7-2019
Junior Merchandiser at Dreams
10-2016 - 2-2017
Assistant Merchandiser at Dreams
9-2012 - 7-2013
Gap Student at CHESHAM PREPARATORY SCHOOL TRUST LIMITED

Education

2013 - 2016
Anatomy from King's College London
2005 - 2012
Education details unavailable from Chesham Grammar School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Chesham, England, United Kingdom Job Level : Mid-senior Designation : Head Of Ecommerce at Dreams
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Insights For Selling To Octavia

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Ask them questions to understand their needs better while staying affable
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Octavia is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Octavia

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Octavia move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Octavia take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Octavia

Personality Compatibility


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