Oderi Gerin Leite

Inspirer
DISC Type : id

Digital and Omnichannel Director at Cobasi - Essencial para a vida

São Paulo, São Paulo, Brazil

Overview

Oderi Gerin Leite is a seasoned executive with deep expertise in e-commerce, omnichannel strategy, and digital transformation. His career includes leadership roles at major Brazilian retailers like Magazine Luiza and Grupo Pão de Açúcar. He earned his bachelors degree from the prestigious School of Economics, Business and Accounting at the University of São Paulo.

There is no publicly available information regarding Oderis personal life or hobbies.

After eight years as a director at Cobasi, he now serves as Director of Integration following the companys merger with Petz.

Personality Overview

Confident & Optimistic

Fast Adopter

Charming & Persuasive

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Omnichannel Strategy
As the former Digital and Omnichannel Director, he has extensive experience in creating a seamless integration between online and offline retail channels to enhance customer journeys.
E-commerce Growth
He has a long and successful history of managing and expanding the e-commerce divisions for some of Brazil's largest retailers, including Grupo Pão de Açúcar and Magazine Luiza.
Digital Transformation
His primary responsibility at Cobasi involved leading the company's digital evolution, focusing on growing e-commerce and implementing omnichannel initiatives.

Media Appearances

Oderi has no verified media appearances

Work History

1-2018
Digital and Omnichannel Director at Cobasi - Essencial para a vida
2-2017 - 12-2017
Director at Omni55
9-2005 - 10-2015
E-commerce Director at Grupo Pão de Açúcar
3-1998 - 9-2005
Head of Ecommerce at Magazine Luiza

Education

1992 - 1997
Bachelor's degree from School of Economics, Business and Accounting at the University of São Paulo

More Information

Social Presence :

Prographics :

Exp : 26 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Digital and Omnichannel Director at Cobasi - Essencial para a vida
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Insights For Selling To Oderi

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Oderi is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Oderi

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Oderi move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Oderi take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Oderi

Personality Compatibility


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