Olaf Schouws

Sharpshooter
DISC Type : DC

Head of Marketing at Vive - Voor Jouw Vermogen

Amsterdam, North Holland, Netherlands

Overview

Olaf is a strategic, user-focused professional with over 10 years of experience in marketing and product, currently serving as the Head of Marketing at Vive. He holds a Masters degree from the University of Amsterdam and is known for turning complex challenges into clear plans. Colleagues describe him as structured, curious, and collaborative.

Outside of work, Olaf has a deep appreciation for Japanese culture, a passion that began in his childhood with interests like Pokémon and Dragon Ball Z. He recently fulfilled a lifelong dream by traveling to Japan, an experience he shared as a significant personal milestone.

He is fascinated by clever, cause-based marketing, such as a foundations initiative to place boxing bags around Amsterdam to promote accessible sports.

Personality Overview

ROI Driven

Thorough Evaluator

Fast But Analytical

They are less concerned about the product and more about its potential impact.  They like to stay in control of the negotiation or defining of the terms. They prefer to move quickly, and expect the same from others.

Topics They Care About

Growth Marketing
With a background as a Senior Growth Marketer and a certification in Growth Hacking, he focuses on building marketing engines that drive tangible results.
AI in Marketing
He recently shared that using AI has been a "game-changer" for his team, highlighting his interest in leveraging new technologies to solve marketing challenges.
FinTech Innovation
His current role at Vive, a wealth-building application, places him at the intersection of marketing and financial technology, focusing on B2B and B2C software.

Media Appearances

Olaf has no verified media appearances

Work History

11-2025
Head of Marketing at Vive - Voor Jouw Vermogen
7-2023 - 12-2025
Sustainability Consultant at Dazzle
12-2022 - 12-2025
Freelance Head of Marketing at OX Agency
5-2021 - 12-2025
Senior Growth Marketer at Nmbrs
9-2019 - 5-2021
Product & Growth Marketing Lead at StackState

Education

2013 - 2014
Master's degree from University of Amsterdam
2018 - 2018
2-day Growth Hacking Crash Course from Growth Tribe

More Information

Social Presence :

Prographics :

Exp : 6 Location : Amsterdam, North Holland, Netherlands Job Level : Mid-senior Designation : Head of Marketing at Vive - Voor Jouw Vermogen
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Insights For Selling To Olaf

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders
  • Be respectful but crisp

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Olaf is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Olaf

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Olaf move?

  • If convinced, they can reach decisions quite fast.
  • Can Olaf take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Olaf

Personality Compatibility


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