Olgina Santikou in

Olgina Santikou

Commander · DISC type D
Marketing Leader, Device Partner Sales, DACH at Microsoft
📍 Greece

Olgina is the Marketing Leader for Device Partner Sales in the DACH region at Microsoft, specializing in digital marketing and strategic partnerships with major PC manufacturers. With a background in tech journalism and a Masters from the University of Amsterdam, colleagues describe her as creative, insightful, and possessing excellent communication skills.

Outside of her direct marketing responsibilities, Olgina is passionate about fostering a positive team environment, celebrating shared wins, and creating moments that matter with her colleagues. She actively champions and participates in corporate giving campaigns, demonstrating a commitment to making a positive social impact through collaboration.

Unique fact: Before her extensive marketing career, Olgina worked as a tech journalist.

Read the full overview →
Experience
15 Years
Current Role
Marketing Leader, Device Partner Sales, DACH
Job Level
Mid-senior
Location
Greece
Personality Overview

How Olgina shows up

Impact-Driven
Decisive
Strong-Willed

They are less concerned about the product and more about its potential impact. They prefer to move quickly, and expect the same from others. They like to stay in control of the negotiation or defining of the terms.

Priorities

Topics Olgina cares about

Partner Ecosystems
Her role is centered on managing strategic partnerships with manufacturers like DELL, HP, and LENOVO, and she recently organized a successful partner day in Munich.
Copilot+ PCs
She is currently focused on bringing the next generation of AI-powered PCs to market, highlighting a recent EMEA partner event focused on this technology.
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Career

Work history

9-2024
Marketing Leader, Device Partner Sales, DACH
Microsoft
10-2022 - 9-2024
Marketing Leader, Device Partner Sales, Western Europe
Microsoft
1-2020 - 9-2022
Marketing Manager, Device Partner Sales, EMEA Headquarters
Microsoft
5-2017 - 12-2019
Marketing Manager, Device Partner Sales, Greece, Cyprus & Malta
Microsoft
12-2015 - 4-2017
Cloud Sales Manager, Greece, Cyprus & Malta
Microsoft
In the press

Media appearances

50 Microsoft Executives Named 2025 CRN Women of the Channel. Featured in Digital Innovation (Microsoft Azure for Partners)
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Decoding Partner Ecosystem and AI Innovation: A Microsoft Leader Shares All. Featured in YouTube
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Education
2014 - 2015
Master’s Degree
University of Amsterdam
2007 - 2012
Bachelor’s Degree
National & Kapodistrian University of Athens
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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