Olgina Santikou

Commander
DISC Type : D

Marketing Leader, Device Partner Sales, DACH at Microsoft

Greece

Overview

Olgina is the Marketing Leader for Device Partner Sales in the DACH region at Microsoft, specializing in digital marketing and strategic partnerships with major PC manufacturers. With a background in tech journalism and a Masters from the University of Amsterdam, colleagues describe her as creative, insightful, and possessing excellent communication skills.

Outside of her direct marketing responsibilities, Olgina is passionate about fostering a positive team environment, celebrating shared wins, and creating moments that matter with her colleagues. She actively champions and participates in corporate giving campaigns, demonstrating a commitment to making a positive social impact through collaboration.

Unique fact: Before her extensive marketing career, Olgina worked as a tech journalist.

Personality Overview

Impact-Driven

Decisive

Strong-Willed

They are less concerned about the product and more about its potential impact.  They prefer to move quickly, and expect the same from others. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Partner Ecosystems
Her role is centered on managing strategic partnerships with manufacturers like DELL, HP, and LENOVO, and she recently organized a successful partner day in Munich.
Copilot+ PCs
She is currently focused on bringing the next generation of AI-powered PCs to market, highlighting a recent EMEA partner event focused on this technology.
DACH Market Strategy
Her current role is dedicated to the German, Austrian, and Swiss markets, reflecting her focus on regional marketing and sales alignment for Microsoft's devices.

Media Appearances

50 Microsoft Executives Named 2025 CRN Women of the Channel. Featured in Digital Innovation (Microsoft Azure for Partners)

See Now

Decoding Partner Ecosystem and AI Innovation: A Microsoft Leader Shares All. Featured in YouTube

See Now

Work History

9-2024
Marketing Leader, Device Partner Sales, DACH at Microsoft
10-2022 - 9-2024
Marketing Leader, Device Partner Sales, Western Europe at Microsoft
1-2020 - 9-2022
Marketing Manager, Device Partner Sales, EMEA Headquarters at Microsoft
5-2017 - 12-2019
Marketing Manager, Device Partner Sales, Greece, Cyprus & Malta at Microsoft
12-2015 - 4-2017
Cloud Sales Manager, Greece, Cyprus & Malta at Microsoft

Education

2014 - 2015
Master’s Degree from University of Amsterdam
2007 - 2012
Bachelor’s Degree from National & Kapodistrian University of Athens

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greece Job Level : Mid-senior Designation : Marketing Leader, Device Partner Sales, DACH at Microsoft
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Insights For Selling To Olgina

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Olgina is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Olgina

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Olgina move?

  • If convinced, they can reach decisions quite fast.
  • Can Olgina take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Olgina

Personality Compatibility


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