Oli González  ✅ in

Oli González ✅

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CEO at TuCash
📍 Cali, Valle del Cauca, Colombia

Oli González is the CEO and founder of TuCash, a technology startup that transforms physical purchase receipts into actionable digital data. An Industrial Engineer from Universidad de San Buenaventura, she specializes in creating measurable ROI, scalable audiences, and actionable shopper insights for brands and retailers.

Outside of leading her company, Oli finds calm and comfort in the presence of her dog, "Polo. " She believes that in the middle of turbulent work weeks and high-stakes decisions, the simple act of a pet being there is an immense gift that changes the atmosphere and provides peace.

Her startup, TuCash, was the winner of the Prezent award at WOBI 2024, which recognizes high-impact, technology-based emerging companies.

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Experience
11 Years
Current Role
CEO
Job Level
Leadership
Location
Cali, Valle del Cauca, Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Oli cares about

Actionable Shopper Data
Her core focus is converting real-world purchase data into decisions that drive sales, improve distribution, and make promotional investments more efficient.
Hard Discount Retail
Frequently analyzes and posts about the strategic importance of the hard discount channel, believing it's a place where consumer habits are formed beyond just price.
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Career

Work history

12-2020
CEO
TuCash
2-2017 - 12-2017
Directora Innovacion y Comercial
Primart Studios
1-2016 - 1-2017
JEFE INTELIGENCIA DE MERCADOS Y DESARROLLO DE PRODUCTOS
Eficacia S.A.
1-2014 - 1-2016
Subgerente Merchandising Nacional
Eficacia S.A.
5-2012 - 12-2013
Subgerente IPV ( informacion punto de venta)
Eficacia S.A.
In the press

Media appearances

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Education
2016 - 2017
Máster
OBS Business School
1996 - 2002
Ingeniera industrial
Universidad de san buenaventura
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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