Oli González ✅

Sharpshooter
DISC Type : CD

CEO at TuCash

Cali, Valle del Cauca, Colombia

Overview

Oli González is the CEO and founder of TuCash, a technology startup that transforms physical purchase receipts into actionable digital data. An Industrial Engineer from Universidad de San Buenaventura, she specializes in creating measurable ROI, scalable audiences, and actionable shopper insights for brands and retailers.

Outside of leading her company, Oli finds calm and comfort in the presence of her dog, "Polo. " She believes that in the middle of turbulent work weeks and high-stakes decisions, the simple act of a pet being there is an immense gift that changes the atmosphere and provides peace.

Her startup, TuCash, was the winner of the Prezent award at WOBI 2024, which recognizes high-impact, technology-based emerging companies.

Personality Overview

Thorough Evaluator

ROI Driven

Fast But Analytical

They prefer to be the ones controlling the conversation or defining the terms.  More than the product, they care about the impact of the product. They respond well to strong and respectful communication.

Topics They Care About

Actionable Shopper Data
Her core focus is converting real-world purchase data into decisions that drive sales, improve distribution, and make promotional investments more efficient.
Hard Discount Retail
Frequently analyzes and posts about the strategic importance of the hard discount channel, believing it's a place where consumer habits are formed beyond just price.
Data-Driven Incentives
Views cashback and rewards not as an endpoint, but as the beginning of a conversation with the shopper to understand their habits and decision-making.

Media Appearances

Oli has no verified media appearances

Work History

12-2020
CEO at TuCash
2-2017 - 12-2017
Directora Innovacion y Comercial at Primart Studios
1-2016 - 1-2017
JEFE INTELIGENCIA DE MERCADOS Y DESARROLLO DE PRODUCTOS at Eficacia S.A.
1-2014 - 1-2016
Subgerente Merchandising Nacional at Eficacia S.A.
5-2012 - 12-2013
Subgerente IPV ( informacion punto de venta) at Eficacia S.A.

Education

2016 - 2017
Máster from OBS Business School
1996 - 2002
Ingeniera industrial from Universidad de san buenaventura

More Information

Social Presence :

Prographics :

Exp : 11 Location : Cali, Valle del Cauca, Colombia Job Level : Leadership Designation : CEO at TuCash
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Insights For Selling To Oli

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Oli is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Oli

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Oli move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Oli take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Oli

Personality Compatibility


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