Oli González is the CEO and founder of TuCash, a technology startup that transforms physical purchase receipts into actionable digital data. An Industrial Engineer from Universidad de San Buenaventura, she specializes in creating measurable ROI, scalable audiences, and actionable shopper insights for brands and retailers.
Outside of leading her company, Oli finds calm and comfort in the presence of her dog, "Polo. " She believes that in the middle of turbulent work weeks and high-stakes decisions, the simple act of a pet being there is an immense gift that changes the atmosphere and provides peace.
Her startup, TuCash, was the winner of the Prezent award at WOBI 2024, which recognizes high-impact, technology-based emerging companies.
Read the full overview →They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product. They respond well to strong and respectful communication.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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