Oliver Hajjar

Inquirer
DISC Type : cd

Co-Founder at SECTION.

London Area, United Kingdom

Overview

Oliver Hajjar is a serial founder with deep experience in performance marketing and scaling technology startups. After building and selling the martech platform ShopSwap, he co-founded SECTION, a cultural platform in London. He holds an MA (Honours) from The University of Edinburgh.

Oliver has spent a decade working at the intersection of tech and large-scale music events. He is passionate about building ventures that foster authentic connection and community, driven by the belief that people are most engaged when they feel part of something bigger than themselves.

His latest venture, SECTION, attracted over 10, 000 people and surpassed 1 million YouTube views within its first six months.

Personality Overview

Demanding

Upfront

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Cultural Platforms
Co-founded SECTION, a creative space in London where music, fashion, and communities collide, blending his passions for tech startups and large-scale cultural events.
Community Building
Believes that "communities are everything" and that people only stick around if they feel part of something bigger, a core principle behind his current venture.
Scaling Startups
Successfully built and scaled a martech platform, ShopSwap, where he raised $600k from investors and served over 500 brands before a successful exit.

Media Appearances

Oliver has no verified media appearances

Work History

4-2025
Co-Founder at SECTION.
10-2024
Growth & Fundraising Advisor at Indigo AI
11-2022 - 9-2024
CEO & Co-Founder at ShopSwap
8-2021 - 10-2022
Fractional CMO and Sales Lead at Various Companies
1-2019 - 8-2021
Co-Founder at Rhea London

Education

MA (Honours) from The University of Edinburgh

More Information

Social Presence :

Prographics :

Exp : 6 Location : London Area, United Kingdom Job Level : Leadership Designation : Co-Founder at SECTION.
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Insights For Selling To Oliver

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Oliver is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Oliver

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Oliver move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Oliver take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Oliver

Personality Compatibility


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