Olivia Mariani

Pioneer
DISC Type : DSI

VP of Marketing at Saltbox

Washington, District of Columbia, United States

Overview

Olivia Mariani is a results-driven B2B marketing leader specializing in scaling SaaS, PropTech, and Ecommerce companies. She excels at driving growth from the ground up, blending demand generation with brand and product marketing. People who have worked with her describe her as talented, innovative, and data-driven. She attended the Stanford Executive Program.

Olivia is passionate about creative marketing strategies that connect with audiences on both an emotional and rational level. She enjoys sharing her knowledge and has been recognized for her dedication to mentoring and developing her colleagues, reflecting a genuine interest in helping others grow professionally.

In 2023, she was named to the Washington Business Journals prestigious "40 Under 40" list for her significant impact at Curbio.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

B2B Growth Strategy
Her entire career focuses on building and leading marketing organizations that scale SaaS and tech companies from early stages to Series B/C.
PropTech Innovation
As former CMO of Curbio, she played a pivotal role in the company's rapid growth, brand relaunch, and the launch of a first-of-its-kind mobile app for realtors.
Ecommerce Logistics
In her current role at Saltbox, she is focused on removing barriers to entrepreneurship for product-based sellers and e-commerce merchants.

Media Appearances

Olivia has no verified media appearances

Work History

8-2024
VP of Marketing at Saltbox
11-2022 - 8-2024
Chief Marketing Officer at Curbio
2-2022 - 11-2022
VP of Marketing at Curbio
10-2020 - 2-2022
Senior Director Of Marketing at Curbio
6-2018 - 10-2020
Senior Manager, Revenue Marketing at Network for Good is now Bonterra

Education

Stanford Executive Program from Stanford University Graduate School of Business
Bachelor’s Degree from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 13 Location : Washington, District of Columbia, United States Job Level : Senior Designation : VP of Marketing at Saltbox

Interested in

Health & Outdoor

Travel and experiencing new cultures and landscapes

URL has been copied!

Insights For Selling To Olivia

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Olivia is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Olivia

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Olivia move?

  • They are generally fast movers and can take quick decisions
  • Can Olivia take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Olivia

Personality Compatibility


Other Saltbox Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.