Olivia Samson

Questioner
DISC Type : c

Member at Entreprenista

Greater Chicago Area, United States

Overview

Olivia Samson is the Creative Director and Owner of Samson Creative, a brand consultancy specializing in turning complex ideas into clear, compelling brand and design systems. A graduate of Loyola University New Orleans, she focuses on story-led design, brand strategy, and investor communications to help businesses connect with their audience.

Originally from New Orleans, Olivia now lives just outside Chicago with her husband and three children. She is a self-described "maker, " with interests ranging from screenprinting and letterpress to strength training. She embraces the chaotic energy of life with her family in their 85-year-old home.

Unique fact: Olivia considers herself a Southerner at heart who has traded New Orleans hurricanes for Chicago blizzards.

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Brand Storytelling
Her professional focus is helping leaders clarify their message through "story-led design" and creating compelling brand narratives that resonate with buyers.
Effective Communication
She frequently posts about the importance of clarity, whether in sales decks or service explanations, believing it is key to building trust and moving deals forward.
Visual & Print Design
As a hands-on "maker, " she has a passion for tangible design, including a side venture in screenprinting and letterpress.

Media Appearances

Olivia has no verified media appearances

Work History

7-2024
Member at Entreprenista
3-2020
Creative Director | Owner at Samson Creative
2-2013 - 3-2020
Senior Designer at SMITH
10-2008 - 2-2013
Independent Senior Designer at (Self-employed)
2-2007 - 10-2008
Designer at IA Collaborative

Education

Education details unavailable from Miami Ad School Atlanta @ Portfolio Center
BA from Loyola University New Orleans

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Member at Entreprenista
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Insights For Selling To Olivia

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Olivia is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Olivia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Olivia move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Olivia take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Olivia

Personality Compatibility


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