Olivia Samson is the Creative Director and Owner of Samson Creative, a brand consultancy specializing in turning complex ideas into clear, compelling brand and design systems. A graduate of Loyola University New Orleans, she focuses on story-led design, brand strategy, and investor communications to help businesses connect with their audience.
Originally from New Orleans, Olivia now lives just outside Chicago with her husband and three children. She is a self-described "maker, " with interests ranging from screenprinting and letterpress to strength training. She embraces the chaotic energy of life with her family in their 85-year-old home.
Unique fact: Olivia considers herself a Southerner at heart who has traded New Orleans hurricanes for Chicago blizzards.
Read the full overview →They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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