Olivier LABORDE

Evaluator
DISC Type : CDS

Innovation Leader / Head of Marketing, Innovation & Digital at Groupe BPCE

Paris, Île-de-France, France

Overview

Olivier has no verified overview

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Olivier has no verified topics they care about

Media Appearances

Olivier has no verified media appearances

Work History

10-2014
Innovation Leader / Head of Marketing, Innovation & Digital at Groupe BPCE
1-2010
Speaker, Modérator Conferences Web3 NFT Metaverse Innovation Digital Social Commerce at Tahoe Conseil
9-2022
Coproducer of season 4 - Web3 NFT Hacienda Community at Silicon Carne
10-2022
Author of "Social commerce ; Réseaux sociaux, Gaming, Web3 et Métavers : à vos marques, foncez !" at Groupe Eyrolles
1-2017
Expert chronicles for Forbes France at FORBES FRANCE

Education

2014 - 2015
Executive Mastère Direction Marketing et Stratégie Commerciale from HEC Paris
2013 - 2013
Stage Manager la Créativité de ses équipes from IRIS Formation par Isabelle Jacob
1995 - 1996
DESS CAAE from IAE FRANCE - Écoles Universitaires de Management
1994 - 1995
Ingénieur from Clemson University
1992 - 1995
Ingénieur from SUPMICROTECH-ENSMM

More Information

Social Presence :

Prographics :

Exp : 28 Location : Paris, Île-de-France, France Job Level : Senior Designation : Innovation Leader / Head of Marketing, Innovation & Digital at Groupe BPCE
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Insights For Selling To Olivier

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Olivier is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Olivier

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Olivier move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Olivier take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Olivier

Personality Compatibility


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