Olly Pinder 🍽️

Commander
DISC Type : D

Commercial Consultant at YF

Greater Nottingham, United Kingdom

Overview

Olly is the Founder of The Meals Collective, a network focused on improving the food industry. With 15 years of experience at companies like Co-op, Gousto, and Ocado, he is an expert in commercial strategy, innovation, and e-commerce. People who have worked with him describe him as innovative, enthusiastic, and focused.

Outside of his primary professional role, Olly is deeply passionate about food culture, from developing new products to enjoying home cooking, as shown by his social media posts sharing recipes. His advisory work spans the UK, UAE, and Sri Lanka, reflecting an interest in global food trends and business practices.

He launched an award-winning gourmet food concept in Qatar, which was named the "Best New Shop Opening" in global travel retail in 2014.

Personality Overview

Strong-Willed

Impact-Driven

Decisive

They like to stay in control of the negotiation or defining of the terms.  They are less concerned about the product and more about its potential impact. They prefer to move quickly, and expect the same from others.

Topics They Care About

Disrupting Food Industry
He founded The Meals Collective to challenge the status quo of short-term profits in favor of higher quality, sustainability, and long-term value for people and the planet.
Food & Bev Innovation
Previously led product development at Gousto and now advises future-focused brands through The Meals Collective's "Launchplate" initiative to unlock growth.
Sustainable Food Systems
His work explicitly targets key industry issues like wasteful packaging and aims to create better meal occasions for both people and the planet.

Media Appearances

Olly has no verified media appearances

Work History

5-2024
Commercial Consultant at YF
12-2022
Advisor at Isle of Wight Tomatoes
11-2022 - 9-2024
Advisor at BOSH! by Henry Firth & Ian Theasby
6-2022
Founder & Director at The Meals Collective
1-2020 - 5-2022
Category Director - Meals, eCommerce, Events & Trade Planning at Co-op

Education

Bachelor of Commerce - BCom with German from The University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Nottingham, United Kingdom Job Level : Leadership Designation : Commercial Consultant at YF
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Insights For Selling To Olly

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Olly is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Olly

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Olly move?

  • If convinced, they can reach decisions quite fast.
  • Can Olly take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Olly

Personality Compatibility


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