Omar Hikal in

Omar Hikal

Trailblazer · DISC type ID
CEO / Chief Brand Builder at The Brand Company.
📍 Dubai, United Arab Emirates

Omar Hikal is the CEO of The Brand Company, empowering businesses through a systematic approach to brand and business strategy. An alumnus of Boston University and Harvard Business School Executive Education, he is a certified Scaling Up Coach. People often describe him as insightful, transformational, and a thought-leader, highlighting his seasoned judgment and global business experience.

Outside of work, Omar is a passionate photographer who finds it to be a "literal escape, " often taking dedicated photography trips to places like Cuba and India. He enjoys travel, cycling, and watching movies. A key part of his life is spending time with his two sons, who live in different parts of the world.

He is the creator of The Brand M. A. P. and The Five Systems Blueprint, proprietary frameworks for organizational growth.

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Experience
11 Years
Current Role
CEO / Chief Brand Builder
Job Level
Leadership
Location
Dubai, United Arab Emirates
Personality Overview

How Omar shows up

Values Relationships
Informal
Persuasive

They prefer to ensure that they are in control of the situation. A combination of speed and relationship gets the best response from them. They are more likely to accept new and exciting technologies.

Priorities

Topics Omar cares about

Brand Strategy
As CEO of The Brand Company, he focuses on aligning brand with business strategy and created "The Brand M. A. P. " framework to help companies find their voice.
Entrepreneurship
A self-described "serial entrepreneur, " he co-founded his fourth business, The Brand Company, and serves as a mentor for Endeavor, supporting other entrepreneurs.
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Career

Work history

2-2016
CEO / Chief Brand Builder
The Brand Company.
4-2022
Global Consultant
Leadership Circle
2-2018
Certified Scaling Up Coach
Scaling Up
8-2018 - 6-2021
Board Member and Member - Governance Committee
CEDIA
1-2014 - 1-2019
Vice Chairman
CEDIA
In the press

Media appearances

Meet Omar Hikal, co‑founder and CEO of The Brand Company. Featured in Enterprise News (Egypt)
See now
Education
1986 - 1990
Bachelor of Science
Questrom School of Business, Boston University
6-2002 - 2003
Senior Executive Program in Management
Harvard Business School Executive Education
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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