Omar Hikal

Trailblazer
DISC Type : ID

CEO / Chief Brand Builder at The Brand Company.

Dubai, United Arab Emirates

Overview

Omar Hikal is the CEO of The Brand Company, empowering businesses through a systematic approach to brand and business strategy. An alumnus of Boston University and Harvard Business School Executive Education, he is a certified Scaling Up Coach. People often describe him as insightful, transformational, and a thought-leader, highlighting his seasoned judgment and global business experience.

Outside of work, Omar is a passionate photographer who finds it to be a "literal escape, " often taking dedicated photography trips to places like Cuba and India. He enjoys travel, cycling, and watching movies. A key part of his life is spending time with his two sons, who live in different parts of the world.

He is the creator of The Brand M. A. P. and The Five Systems Blueprint, proprietary frameworks for organizational growth.

Personality Overview

Values Relationships

Informal

Persuasive

They prefer to ensure that they are in control of the situation.  A combination of speed and relationship gets the best response from them. They are more likely to accept new and exciting technologies.

Topics They Care About

Brand Strategy
As CEO of The Brand Company, he focuses on aligning brand with business strategy and created "The Brand M. A. P. " framework to help companies find their voice.
Entrepreneurship
A self-described "serial entrepreneur, " he co-founded his fourth business, The Brand Company, and serves as a mentor for Endeavor, supporting other entrepreneurs.
Leadership Development
As a Global Consultant for Leadership Circle and a certified coach, he focuses on unlocking growth from the inside out and emphasizes shifting teams to a "we" perspective.

Media Appearances

Meet Omar Hikal, co‑founder and CEO of The Brand Company. Featured in Enterprise News (Egypt)

See Now

Work History

2-2016
CEO / Chief Brand Builder at The Brand Company.
4-2022
Global Consultant at Leadership Circle
2-2018
Certified Scaling Up Coach at Scaling Up
8-2018 - 6-2021
Board Member and Member - Governance Committee at CEDIA
1-2014 - 1-2019
Vice Chairman at CEDIA

Education

1986 - 1990
Bachelor of Science from Questrom School of Business, Boston University
6-2002 - 2003
Senior Executive Program in Management from Harvard Business School Executive Education

More Information

Social Presence :

Prographics :

Exp : 11 Location : Dubai, United Arab Emirates Job Level : Leadership Designation : CEO / Chief Brand Builder at The Brand Company.
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Insights For Selling To Omar

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Give them control of the sales process
  • Help them visualize the impact of their decision

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Omar is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Omar

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Omar move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Omar take some risk or not?

  • If necessary, they will be ready to take risks.

You And Omar

Personality Compatibility


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