Ori Yankelev

Captain
DISC Type : SD

Partner, Platform CRO at Team8

New York City Metropolitan Area, United States

Overview

Ori Yankelev is a Partner and Platform CRO at Team8, where he focuses on building go-to-market strategies for portfolio companies in Cyber, AI, and Fintech. An alumnus of the University of Massachusetts Amherst and a founding member of Own, he has a track record of scaling B2B tech companies to over $100M in revenue.

Originally from the Boston area, Ori moved to Israel, where he co-founded Own. He is described by colleagues as agile, bright, and motivated, and once accepted a challenge to shave his beard into a monkeys tail after hitting a major sales target, showcasing his fun-loving nature.

He has co-authored publications on building scalable B2B lead generation and sales machines.

Personality Overview

Planner & Achiever

Decisive But Calm

Dynamic But Sincere

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Scaling B2B Companies
As a founding CRO, he scaled Own to over $170M ARR. At Team8, he now helps portfolio companies build and implement scalable go-to-market programs.
Go-to-Market Strategy
He has spoken on podcasts about building fluid B2B buyer journeys and has authored articles on selling value to succeed in competitive tech markets.
SaaS Data Protection
As a co-founder and CRO of Own (formerly OwnBackup), he was instrumental in building a leading company focused on backup and recovery for SaaS applications.

Media Appearances

Ori has no verified media appearances

Work History

3-2024
Partner, Platform CRO at Team8
3-2024
Advisor at Own Company
1-2023 - 5-2024
Chief Business Officer at Own Company
2-2021 - 12-2022
Chief Revenue Officer (CRO) at Own Company
11-2023
Advisor & Investor at Fine

Education

2004 - 2008
BBA from University of Massachusetts Amherst
2004 - 2008
BBA from Isenberg School of Management, UMass Amherst

More Information

Social Presence :

Prographics :

Exp : 4 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Partner, Platform CRO at Team8
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Insights For Selling To Ori

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ori is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ori

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ori move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ori take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ori

Personality Compatibility


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