Oru Mohiuddin in

Oru Mohiuddin

Pioneer · DISC type Dsi
Research Director at IDC
📍 London, England, United Kingdom

Oru Mohiuddin is a Research Director at IDC, leading coverage of European Enterprise Communications and Collaboration. She specializes in tracking market trends for unified communications, both premise-based and cloud. A University of Birmingham Masters graduate, she previously worked at Euromonitor International, focusing on the future of work and technology for SMBs.

Originally from Bangladesh, Oru is multilingual, speaking both English and Bengali. Her background includes experience working in New York and recognition as a Chevening Scholar by the British Foreign and Commonwealth Office, highlighting her global perspective and academic achievements. She has also participated in female leadership development training.

Unique fact: Oru was an informant for the book "Figurative Thinking and Foreign Language Learning" during her time at the University of Birmingham.

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Experience
18 Years
Current Role
Research Director
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Oru shows up

Driven But Considerate
Decisive But Friendly
Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Priorities

Topics Oru cares about

Unified Communications
As a Research Director at IDC, her primary focus is on Unified Communications and Collaboration (UC&C) in Europe, analyzing market trends for cloud and on-premise solutions.
Contact Center Tech
She authors IDC reports on the European Contact Center-as-a-Service (CCaaS) market and comments on major industry acquisitions and trends, including AI adoption.
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Career

Work history

4-2024
Research Director
IDC
7-2022
Senior Research Manager
IDC
7-2022 - 4-2024
Senior Research Manager
IDC
5-2016 - 9-2018
Research Manager and Political and Economic Commentator - Economies & Consumers
Euromonitor International
11-2007 - 5-2016
Senior Analyst - Beauty and Personal Care
Euromonitor International
In the press

Media appearances

IDC publishes the first European CCaaS MarketScape. Featured in IDC Europe Blog
See now
NiCE TV | Interactions International 2025 Interview with Research Director Oru Mohiuddin (IDC). Featured in YouTube
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Education
2002 - 2003
Master
University of Birmingham
1992 - 1996
Bachelor of Arts - BA - Magna cum Laude
Marymount Manhattan College
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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