Oscar Lazaro

Questioner
DISC Type : c

Vice President International Sales & Business Development at PlenOptika

Greater Boston, United States

Overview

Oscar Lazaro is a creative international business leader specializing in the medical device and pharmaceutical sectors. As Vice President at PlenOptik, he leverages his experience scaling companies and launching products in over 70 countries. He holds an MBA from Babson College and a BA/BS from Syracuse University.

While specific personal hobbies are not publicly detailed, his professional activities show a deep commitment to global health initiatives. He actively supports expanding vision care access through NGOs and mission-based organizations in underserved regions worldwide, from the US to Uganda.

His companys handheld autorefractor, QuickSee, is used by NASA to research the effects of microgravity on astronauts vision in space.

Personality Overview

Systematic

Price-Sensitive

Cautious & Analytical

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Global Health Technology
Passionate about solving the global burden of poor vision, he actively supports NGOs and mission-based organizations to expand access to vision care in dozens of countries.
MedTech Commercialization
Has a long track record of bringing new medical devices and technologies to market, defining go-to-market strategies, and driving revenue growth for various healthcare companies.
Space Health Research
He is proud of his company's participation in space health research, helping NASA understand the effects of microgravity on astronauts' vision during long-term flights.

Media Appearances

Oscar has no verified media appearances

Work History

4-2021
Vice President International Sales & Business Development at PlenOptika
7-2019 - 3-2021
Strategy and sales growth consultant at Lazaro Consulting
2-2019 - 4-2021
Independent Member of the Board of Directors at PlenOptika
7-2017 - 6-2019
Vice President, Global Sales and Marketing at Industrial Physics
7-2014 - 8-2016
Chief Commercial Officer at Medimaps group

Education

1985 - 1988
MBA from Babson College
1981 - 1985
BA/BS from Syracuse University

More Information

Social Presence :

Prographics :

Exp : 33 Location : Greater Boston, United States Job Level : Senior Designation : Vice President International Sales & Business Development at PlenOptika
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Insights For Selling To Oscar

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Oscar is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Oscar

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Oscar move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Oscar take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Oscar

Personality Compatibility


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