Otavio Zaki

Questioner
DISC Type : c

Especialista em marketing at Grupo 3corações

São Paulo, São Paulo, Brazil

Overview

Otavio Zaki is a marketing specialist at Grupo 3corações with over eight years of experience in brand management and digital strategy. He focuses on creating authentic connections between brands and consumers, leading initiatives in content creation, community management, and data analysis to strengthen the groups digital presence.

He is passionate about the intersection of technology and marketing, actively exploring how AI, hyper-personalization, and collaborative tools can drive innovation. Otavio enjoys sharing his knowledge on topics like influence marketing and community building, particularly within the specialty coffee market, a clear area of personal and professional interest.

His team celebrated a historic milestone when their "Projeto Tribos" Robusta Amazônico coffee achieved a perfect 100-point sensory evaluation score.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

AI in Marketing
Recently attended a series of lectures with speakers from Google and Amazon focused on AI agents, hyper-personalization, and automation in marketing strategies.
Community Management
Leads community engagement at Grupo 3corações and speaks publicly about creating authentic connections and managing social media for brands.
Brand Storytelling
Showcased his focus on brand narratives through the "Projeto Tribos" initiative, which highlights indigenous producers and forest preservation.

Media Appearances

Otavio has no verified media appearances

Work History

6-2022
Especialista em marketing at Grupo 3corações
9-2019 - 12-2024
Especialista de multimídia at Grupo 3corações
10-2018 - 9-2019
Assistant Brand Manager at IBS - International Business School Americas
1-2017 - 12-2018
Gestor de mídia off-line at Produtora 7
10-2015 - 12-2016
Assistente de produção at Mixer Filmes

Education

7-2024 - 9-2024
Curso Técnico Integrado from University of London
1-2023 - 6-2024
Curso Técnico Integrado from EBAC - Escola Britânica de Artes Criativas e Tecnologia

More Information

Social Presence :

Prographics :

Exp : 11 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Especialista em marketing at Grupo 3corações
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Insights For Selling To Otavio

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Otavio is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Otavio

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Otavio move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Otavio take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Otavio

Personality Compatibility


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