Guilherme de Alcantara Machado Zetune

Enthusiast
DISC Type : i

Brand Manager at 3 Corações S/A

São Paulo, São Paulo, Brazil

Overview

Guilherme is a Brand Manager at 3 Corações S/A with a strong agency background from Publicis Brasil and MullenLowe Brasil, where he managed major accounts like Motorola and AkzoNobel. He has extensive experience in strategic media planning and campaign development, backed by a bachelors degree from FAAP.

He has a unique history with his current employer, having managed the 3 Corações account at an agency before transitioning to an in-house brand management role.

Personality Overview

Amiable & Agreeable

Optimistic

Story Driven

They are generally friendly, so be careful when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Brand Management
His entire career, from agency account manager to in-house brand manager, has been focused on developing and managing major consumer brands like 3 Corações and Motorola.
Strategic Media Planning
He has broad knowledge of both offline and digital strategic media planning, which is central to his work on campaigns for local and global projects.
Agency-Client Dynamics
Having worked on both sides, managing the 3 Corações account at an agency before joining the company, gives him a unique perspective on this relationship.

Media Appearances

Guilherme has no verified media appearances

Work History

8-2019
Brand Manager at 3 Corações S/A
8-2019
Brand Manager at Grupo 3corações at 3 Corações S/A
3-2018 - 8-2019
Account Manager at Publicis Brasil
1-2018 - 3-2018
Account Manager at MullenLowe Brasil
4-2017 - 1-2018
Account Supervisor at MullenLowe Brasil

Education

2010 - 2014
Bachelor's degree from FAAP - Fundação Armando Alvares Penteado

More Information

Social Presence :

Prographics :

Exp : 11 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Brand Manager at 3 Corações S/A
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Insights For Selling To Guilherme de

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guilherme de is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Guilherme de

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Guilherme de move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Guilherme de take some risk or not?

  • They can take some low-probability risks if needed.

You And Guilherme de

Personality Compatibility


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