Outi Nylund

Questioner
DISC Type : c

Marketing and Communications Director at Eckerö Line

Helsinki, Uusimaa, Finland

Overview

Outi has no verified overview

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Outi has no verified topics they care about

Media Appearances

Outi has no verified media appearances

Work History

9-2023
Marketing and Communications Director at Eckerö Line
5-2020 - 11-2022
Chief Customer Experience Officer at Holiday Club Resorts
5-2019 - 5-2020
Chief Customer Officer at Stockmann
6-2016 - 1-2019
Director, K-Plussa and Data-driven marketing at Kesko - K-Group
3-2015 - 12-2018
Member of the Board at IAB Finland

Education

1994 - 1998
MBA from Turku School of Economics at the University of Turku
1994 - 1998
Education details unavailable from Turku School of Economics at the University of Turku

More Information

Social Presence :

Prographics :

Exp : 24 Location : Helsinki, Uusimaa, Finland Job Level : Mid-senior Designation : Marketing and Communications Director at Eckerö Line
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Insights For Selling To Outi

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Outi is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Outi

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Outi move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Outi take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Outi

Personality Compatibility


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