Ozlem Mix

Evaluator
DISC Type : csd

Head of AMS Customer Acquisition Marketing at ServiceNow

United States

Overview

Ozlem Mix is a technology marketing leader with over 20 years of experience at companies like ServiceNow, Adobe, and AWS. She specializes in creating customer-focused B2B marketing strategies, executive engagement, and account-based marketing to drive revenue growth. She holds an Executive Education certificate from Harvard Business School.

People who have worked with Ozlem describe her as passionate, creative, and a phenomenal collaborator who inspires others and has an excellent understanding of the sales process.

She holds a certification in "Driving Change and Anti-Racism, " reflecting a commitment to social progress.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

AI in Business
Her recent activity highlights ServiceNow's focus on putting AI to work for business transformation, including the launch of autonomous AI agents.
Executive Engagement
She has extensive experience designing and leading executive engagement journeys and experiences for top global strategic accounts, particularly during her time at Adobe.
Account-Based Marketing
Previously led ABM at-scale for global accounts at Nutanix and holds a Forrester certification in Demand and Account-Based Marketing.

Media Appearances

Ozlem has no verified media appearances

Work History

3-2021
Head of AMS Customer Acquisition Marketing at ServiceNow
7-2019 - 3-2021
Principal, ABM at-scale, Global Accounts Marketing at Nutanix
3-2018 - 6-2019
Global Product Marketing Lead, AWS Certification at Amazon Web Services (AWS)
3-2015 - 3-2018
Senior Marketing Manager, Global Strategic Accounts at Adobe
3-2013 - 3-2015
Senior Marketing Manager, Executive Experience at Adobe

Education

Executive Education from Harvard Business School
1997 - 2001
Bachelor of Arts from University at Buffalo

More Information

Social Presence :

Prographics :

Exp : 22 Location : United States Job Level : Mid-senior Designation : Head of AMS Customer Acquisition Marketing at ServiceNow
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Insights For Selling To Ozlem

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ozlem is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ozlem

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ozlem move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ozlem take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ozlem

Personality Compatibility


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