Ben Morris

Examiner
DISC Type : cs

CEO & Founder at Coaster Cycles

San Francisco Bay Area, United States

Overview

Ben Morris is the founder and CEO of Coaster Cycles, a leading U. S. manufacturer of eco-friendly, three-wheeled cargo bikes for delivery and advertising. A Northeastern University graduate, he started the company as a small pedicab service in Boston. He has since partnered with major corporations like UPS, Starbucks, and Amazon.

Outside of his primary business, Ben is an adaptable entrepreneur who notably pivoted his factory to produce face shields during the COVID-19 pandemic, rehiring laid-off staff. As a father and coach, he applies his passion for mobility to his personal life, using a Coaster bike to take his kids around town.

Ben launched Coaster Cycles with a small loan and just five pedicabs while he was still a student at Northeastern University.

Personality Overview

Process Oriented

Overcautious

Tough To Convince

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Sustainable Mobility
He founded Coaster Cycles to be a key part of the 'city of tomorrow, ' focusing on emission-free, human-centered transportation solutions to reduce congestion and pollution.
Last-Mile Delivery
His company is at the forefront of providing eco-friendly e-cargo bike solutions for major logistics and retail partners, including UPS and Amazon.
Serial Entrepreneurship
Ben has founded multiple ventures, including Coaster Cycles, Coaster Outdoor, and CC Face Shields, demonstrating a consistent drive to identify and fill market needs.

Media Appearances

Ben has no verified media appearances

Work History

10-2004
CEO & Founder at Coaster Cycles
10-2004
CEO & Founder at Coaster Outdoor
3-2020 - 3-2022
CEO & Founder at CC Face Shields
1-2004 - 9-2004
Co Op at Military Sealift Command
1-2003 - 6-2003
Co Op at Standish Mellon Asset Management Company

Education

2000 - 2005
Bachelor's degree from Northeastern University

More Information

Social Presence :

Prographics :

Exp : 18 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : CEO & Founder at Coaster Cycles
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Ben

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Ben take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Ben

Personality Compatibility


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