Paloma Lizarraga
Login to view DISC.Paloma Lizarraga is the Deputy Director of Digital Marketing at HSBC, where she leads social media strategy and digital campaigns. Educated at Universidad Iberoamericana and Tecnológico de Monterrey, she has a proven track record of leveraging content and optimization to drive significant channel growth and execute ATL campaigns for the bank.
She grew HSBCs Facebook fanbase by 85% and increased YouTube channel views twenty-fold through strategic content generation at very low costs.
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