Pam Piligian

Go-getter
DISC Type : d

Founding Member DC at Chief

Vienna, Virginia, United States

Overview

Pam Piligian is the Chief Marketing Officer and SVP at Navy Federal Credit Union, where she is known for her data-centric and analytical approach to marketing. Her peers describe her as strategic, driven, and passionate. She is a graduate of Georgia State University with a BA in Marketing.

Outside of her demanding career, Pam is a dedicated long-distance runner with the ambitious goal of running a marathon in all 50 U. S. states. She also actively supports military members and their families through partnerships with organizations like the USO and has a passion for charitable causes, including the Ronald McDonald House.

Interesting fact: In a previous role, Pam led the team that introduced Energizers line of rechargeable batteries, earning recognition at CES for a highly successful product launch.

Personality Overview

Self-Confident

Vision Oriented

Challenger

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Member-Centric Marketing
As CMO of the world's largest credit union, she emphasizes putting member needs first, focusing on building trust, and providing value to military members and their families.
Women in Leadership
She is a founding member of Chief in Washington D. C. , an organization specifically designed to connect and support senior women leaders in their professional journeys.
Marathon Running
An avid runner, she has a personal mission to complete a marathon in every state. This showcases her immense drive and goal-oriented mindset outside of the office.

Media Appearances

Pam Piligian of Navy Federal Credit Union: Building Trust & Loyalty. Featured in YouTube

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CMO Spotlight | Pam Piligian - Navy Federal Credit Union. Featured in YouTube

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CMO Spotlight | Pam Piligian - Navy Federal Credit Union - Setup. Featured in Setup

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Work History

5-2021 - 6-2023
Founding Member DC at Chief
5-2017
Chief Marketing Officer, SVP at Navy Federal Credit Union
8-2001 - 5-2017
SVP, Group Account Director at Fitzgerald +CO
7-1996 - 8-2001
VP, Account Director at Fitzgerald +CO
1993 - 1996
Vice President, Account Mangement at Tausche Martin Lonsdorf

Education

BA from Georgia State University

More Information

Social Presence :

Prographics :

Exp : 39 Location : Vienna, Virginia, United States Job Level : Leadership Designation : Founding Member DC at Chief
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Insights For Selling To Pam

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pam is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Pam

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Pam move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Pam take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Pam

Personality Compatibility


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