Pamela Henzi

Commander
DISC Type : D

AVP Brand Marketing, Interim at E.L.F. BEAUTY

Austin, Texas Metropolitan Area, United States

Overview

A beauty industry executive with over 20 years of experience in global marketing and brand identity. Pamela has a strong track record of driving growth across DTC, wholesale, and Amazon channels for major brands like Paulas Choice Skincare and E. L. F. BEAUTY. She holds an MBA from NYU Stern School of Business.

Outside of her executive roles, Pamela shows a keen interest in initiatives that support working families, particularly those balancing travel with parenting. She also follows major consumer brands like Nike and Gap Inc. , indicating an interest in broader retail and apparel trends.

She has unique experience as a fractional marketing executive, providing strategic consulting for diverse businesses, including a 3PL and a beverage company.

Personality Overview

Decisive

Strong-Willed

Impact-Driven

They like to move fast and expect the same from others.  They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.

Topics They Care About

DTC & Ecommerce Growth
Her recent leadership roles and hiring focus have been centered on expanding direct-to-consumer and ecommerce business for major skincare brands.
Global Market Expansion
Managed the North America and Australia/New Zealand markets for Paula's Choice, focusing on aligning global strategy with local market opportunities.
Amazon Channel Strategy
Oversaw Amazon operations and has actively recruited for roles specifically focused on optimizing sales and visibility on the platform.

Media Appearances

Pamela has no verified media appearances

Work History

12-2025
AVP Brand Marketing, Interim at E.L.F. BEAUTY
7-2023 - 9-2025
General Manager, North America and Australia New Zealand at Paula's Choice Skincare
1-2023 - 7-2023
Vice President, North America and ANZ at Paula's Choice Skincare
8-2021 - 1-2023
Vice President of DTC, North America & Australia at Paula's Choice Skincare
1-2021 - 12-2021
Fractional Marketing Executive at Self-employed

Education

2004 - 2007
MBA from NYU Stern School of Business
1996 - 2000
BA from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 24 Location : Austin, Texas Metropolitan Area, United States Job Level : N/A Designation : AVP Brand Marketing, Interim at E.L.F. BEAUTY
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Insights For Selling To Pamela

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pamela is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Pamela

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Pamela move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Pamela take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Pamela

Personality Compatibility


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