Pamela Henzi in

Pamela Henzi

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AVP Brand Marketing, Interim at E.L.F. BEAUTY
📍 Austin, Texas Metropolitan Area, United States

A beauty industry executive with over 20 years of experience in global marketing and brand identity. Pamela has a strong track record of driving growth across DTC, wholesale, and Amazon channels for major brands like Paulas Choice Skincare and E. L. F. BEAUTY. She holds an MBA from NYU Stern School of Business.

Outside of her executive roles, Pamela shows a keen interest in initiatives that support working families, particularly those balancing travel with parenting. She also follows major consumer brands like Nike and Gap Inc. , indicating an interest in broader retail and apparel trends.

She has unique experience as a fractional marketing executive, providing strategic consulting for diverse businesses, including a 3PL and a beverage company.

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Experience
24 Years
Current Role
AVP Brand Marketing, Interim
Location
Austin, Texas Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Pamela cares about

DTC & Ecommerce Growth
Her recent leadership roles and hiring focus have been centered on expanding direct-to-consumer and ecommerce business for major skincare brands.
Global Market Expansion
Managed the North America and Australia/New Zealand markets for Paula's Choice, focusing on aligning global strategy with local market opportunities.
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Career

Work history

12-2025
AVP Brand Marketing, Interim
E.L.F. BEAUTY
7-2023 - 9-2025
General Manager, North America and Australia New Zealand
Paula's Choice Skincare
1-2023 - 7-2023
Vice President, North America and ANZ
Paula's Choice Skincare
8-2021 - 1-2023
Vice President of DTC, North America & Australia
Paula's Choice Skincare
1-2021 - 12-2021
Fractional Marketing Executive
Self-employed
In the press

Media appearances

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Education
2004 - 2007
MBA
NYU Stern School of Business
1996 - 2000
BA
University of Wisconsin-Madison
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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