Pamela Scott, MBA

Evaluator
DISC Type : DCS

Senior Marketing Manager at Scandinavian Tobacco Group

Greater Philadelphia, United States

Overview

Pamela is a data-driven Senior Marketing Manager with over 15 years of experience translating business goals into effective strategies. She holds an Executive MBA from the Jack Welch Management Institute and has managed marketing budgets exceeding $17MM. Colleagues describe her as creative, innovative, and strategic, with a history of significantly boosting lead generation and revenue.

Pamela is dedicated to professional community development, having volunteered as the Marketing Committee Chair for Lehigh Valley Professionals. In this role, she led efforts to enhance brand awareness and market the organization to employers and hiring authorities in the Lehigh Valley area, demonstrating a commitment to local industry growth.

She once played an integral role in increasing lead generation by as much as 300% for a previous employer.

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Data-Driven Strategy
Her entire professional summary highlights a 15+ year career focused on using data to develop marketing strategies that increase lead generation and customer retention.
Customer Acquisition
A core theme in her career, she has developed and implemented customer acquisition and retention strategies across all channels, including for e-commerce and retail stores.
Email Marketing
Her current role at Scandinavian Tobacco Group focuses on enhancing email programs by developing strategies for increasing signups, conversion, and creating new customer journeys.

Media Appearances

Pamela has no verified media appearances

Work History

4-2020
Senior Marketing Manager at Scandinavian Tobacco Group
12-2012
Marketing and Strategy Consultant | Customer Acquisition | Lead Generation | Audience Development at P.S. Strategic Marketing Consultants, Inc.
9-2012
Dynamic Marketing Leader | Director of Marketing & Communications at Dynamic Marketing & Communications Leaders in the Greater Philadelphia Area
6-2018 - 12-2018
Marketing Committee - Chair ( Volunteer) at Lehigh Valley Professionals
12-2016 - 1-2018
Marketing Director | Marketing Strategy | Customer Acquisition | Sales Analysis | E-Commerce at Cigars International

Education

7-2018 - 6-2021
Executive MBA from Jack Welch Management Institute
1983 - 1988
Bachelor of Arts (B.A.) from Ursinus College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Philadelphia, United States Job Level : Middle Designation : Senior Marketing Manager at Scandinavian Tobacco Group
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Insights For Selling To Pamela

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pamela is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Pamela

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Pamela move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Pamela take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Pamela

Personality Compatibility


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