Régis Broersma

Evaluator
DISC Type : cds

Board Member at ESTA - The European Smoking Tobacco Association

Eindhoven, North Brabant, Netherlands

Overview

Régis Broersma is the Chief Commercial Officer and an Executive Board Member at Scandinavian Tobacco Group, where he has worked since 2002. An expert in international brand marketing and strategic management with a Masters from Tilburg University, he has held over a dozen roles across six countries for the company.

Outside of work, Régis is a keen runner and a supporter of the PSV Eindhoven football club. He describes himself as social and direct, enjoying extensive global travel to meet customers and visit company operations. He believes that "a day without a smile is a day not lived. "

He developed a deep passion for the cigar industry after being inspired by memories of his grandfather.

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Global Commercial Strategy
In his CCO role since March 2024, he is merging three commercial divisions into a single global organization to drive growth and intensify focus on the core cigar business.
Premium Brand Experiences
His social media highlights the opening of premium lounges like Club Macanudo, reflecting a focus on creating unique destination venues and special moments for consumers.
Team Empowerment
He has a stated leadership philosophy focused on empowering his team by providing them with the right tools and fostering a positive, energized, and fun environment.

Media Appearances

Scandinavian Tobacco Group Restructures & Promotes Régis Broersma to CCO. Featured in Cigar Dojo

See Now

MY IGNITION - PRESIDENT OF GENERAL CIGAR CO REGIS BROERSMA. Featured in Scandinavian Tobacco Group (Press Media)

See Now

Work History

4-2024 - 4-2025
Board Member at ESTA - The European Smoking Tobacco Association
3-2024
Chief Commercial Officer (CCO) and Executive Board Member at Scandinavian Tobacco Group
4-2020 - 3-2024
President North America Branded & Rest of World and Executive Board Member at Scandinavian Tobacco Group
6-2019 - 4-2020
President Smoking Tobacco and Accessories Division & Executive Board Member at Scandinavian Tobacco Group
1-2019
Board Member at CIGAR ASSOCIATION OF AMERICA, INC

Education

1996 - 2001
Master from Tilburg University
1995 - 1996
None from Utrecht University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Eindhoven, North Brabant, Netherlands Job Level : Leadership Designation : Board Member at ESTA - The European Smoking Tobacco Association
URL has been copied!

Insights For Selling To Régis

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Régis is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Régis

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Régis move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Régis take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Régis

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.