Régis Broersma in

Régis Broersma

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Board Member at ESTA - The European Smoking Tobacco Association
📍 Eindhoven, North Brabant, Netherlands

Régis Broersma is the Chief Commercial Officer and an Executive Board Member at Scandinavian Tobacco Group, where he has worked since 2002. An expert in international brand marketing and strategic management with a Masters from Tilburg University, he has held over a dozen roles across six countries for the company.

Outside of work, Régis is a keen runner and a supporter of the PSV Eindhoven football club. He describes himself as social and direct, enjoying extensive global travel to meet customers and visit company operations. He believes that "a day without a smile is a day not lived. "

He developed a deep passion for the cigar industry after being inspired by memories of his grandfather.

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Experience
22 Years
Current Role
Board Member
Job Level
Leadership
Location
Eindhoven, North Brabant, Netherlands
Personality Overview

How Régis shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Régis cares about

Global Commercial Strategy
In his CCO role since March 2024, he is merging three commercial divisions into a single global organization to drive growth and intensify focus on the core cigar business.
Premium Brand Experiences
His social media highlights the opening of premium lounges like Club Macanudo, reflecting a focus on creating unique destination venues and special moments for consumers.
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Career

Work history

4-2024 - 4-2025
Board Member
ESTA - The European Smoking Tobacco Association
3-2024
Chief Commercial Officer (CCO) and Executive Board Member
Scandinavian Tobacco Group
4-2020 - 3-2024
President North America Branded & Rest of World and Executive Board Member
Scandinavian Tobacco Group
6-2019 - 4-2020
President Smoking Tobacco and Accessories Division & Executive Board Member
Scandinavian Tobacco Group
1-2019
Board Member
CIGAR ASSOCIATION OF AMERICA, INC
In the press

Media appearances

Scandinavian Tobacco Group Restructures & Promotes Régis Broersma to CCO. Featured in Cigar Dojo
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MY IGNITION - PRESIDENT OF GENERAL CIGAR CO REGIS BROERSMA. Featured in Scandinavian Tobacco Group (Press Media)
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Education
1996 - 2001
Master
Tilburg University
1995 - 1996
None
Utrecht University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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