Paola Naldi

Examiner
DISC Type : cs

Digital Marketing Manager at Mapei

Milan, Lombardy, Italy

Overview

Paola Naldi is the Digital Marketing Manager at Mapei, leveraging an extensive background in creative direction within the advertising industry. Her expertise covers digital strategy, SEO, and project management for building materials. People she has worked with describe her as creative and quick to understand business needs.

Outside of her corporate role, Paola has a demonstrated passion for the arts, having authored articles on contemporary artists and art criticism. This interest in creative expression complements the "fun touch" and talent for inventing characters that colleagues have highlighted in her professional work.

A colleague praised her unique and valuable ability to invent compelling characters as part of her creative process.

Personality Overview

Tough To Convince

Unexpressive

Overcautious

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Technical Content Marketing
Her recent activity shows a focus on collaborating with engineering publications to showcase the technical innovations of Mapei's products.
Digital Team Building
She is actively looking to hire top talent for her digital team, specifically seeking a specialist with deep expertise in Google's platforms.
Art & Creativity
Has authored articles on contemporary art, demonstrating a personal and professional passion for creative expression and storytelling.

Media Appearances

Paola has no verified media appearances

Work History

2-2016
Digital Marketing Manager at Mapei
2-2008 - 1-2016
Digital Creative Director at Cayenne
6-2002 - 1-2008
Art Director at Slash Interactive Media Agency
1-1996 - 12-2004
Designer and owner at Campagna Pubblicitaria snc

Education

1991 - 1994
Education details unavailable from Università del Progetto Reggio Emilia

More Information

Social Presence :

Prographics :

Exp : 29 Location : Milan, Lombardy, Italy Job Level : Middle Designation : Digital Marketing Manager at Mapei
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Insights For Selling To Paola

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paola is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Paola

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Paola move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Paola take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Paola

Personality Compatibility


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