Parag Parekh

Trailblazer
DISC Type : DI

Chief Digital Officer at Ingka Group | IKEA at IKEA

Malmo, Skåne County, Sweden

Overview

Parag is the Chief Digital and Technology Officer for IKEAs Ingka Group, leading their digital transformation. A visionary leader with experience at adidas, GE, and Tata, he excels at bridging business and technology to drive growth. People who have worked with him describe him as an inspiring, hands-on, and strategic leader.

Personality Overview

Assertive

Informal

Values Relationships

They do not mind taking risks and can make hard decisions, if necessary.  If they come to believe in your value proposition, they will be your champion. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

AI in Retail
He is actively implementing AI-powered experiences at IKEA, such as using AI to help customers create 3D room designs.
Omnichannel Strategy
A core focus of his career is transforming brick-and-mortar retailers into seamless omnichannel organizations, a key initiative at both IKEA and adidas.
Digital Transformation
He is passionate about evolving traditional companies into agile, digital-first organizations and has spoken about this journey at various industry events.

Media Appearances

Live from Shoptalk Europe: Parag M. Parekh – Co‑Chief Digital Officer, Ingka Group (IKEA). Featured in Apple Podcasts (RETHINK RETAIL)

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Reimagining Retail with IKEA Digital Transformation & New Store Formats. Featured in MarketScale – Retail Refined Podcast Network

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Leading Digital Transformation at IKEA with Parag Parekh. Featured in iHeart – Leader2Leader with Tom Athenour

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Work History

1-2022
Chief Digital Officer at Ingka Group | IKEA at IKEA
10-2021 - 11-2023
Chief Technology Officer of Ingka Group | IKEA at IKEA
1-2018 - 10-2021
Vice President Global Digital Sales & Digital Product Engineering at adidas
7-2014 - 12-2017
CIO adidas Europe at adidas
8-2012 - 7-2014
Head of IT - Global Retail at adidas

Education

2018 - 2019
Executive Development from Harvard Business School
1999 - 2001
Masters in Business Administration from Narsee Monjee Institute of Management Studies (NMIMS)

More Information

Social Presence :

Prographics :

Exp : 22 Location : Malmo, Skåne County, Sweden Job Level : Leadership Designation : Chief Digital Officer at Ingka Group | IKEA at IKEA

Interested in

Entertainment

Gaming

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Insights For Selling To Parag

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Parag is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Parag

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Parag move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Parag take some risk or not?

  • They can take risks if necessary.

You And Parag

Personality Compatibility


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