Parag Parekh in

Parag Parekh

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Chief Digital Officer at Ingka Group | IKEA at IKEA
📍 Malmo, Skåne County, Sweden

Parag is the Chief Digital and Technology Officer for IKEAs Ingka Group, leading their digital transformation. A visionary leader with experience at adidas, GE, and Tata, he excels at bridging business and technology to drive growth. People who have worked with him describe him as an inspiring, hands-on, and strategic leader.

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Experience
22 Years
Current Role
Chief Digital Officer at Ingka Group | IKEA
Job Level
Leadership
Location
Malmo, Skåne County, Sweden
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Parag cares about

AI in Retail
He is actively implementing AI-powered experiences at IKEA, such as using AI to help customers create 3D room designs.
Omnichannel Strategy
A core focus of his career is transforming brick-and-mortar retailers into seamless omnichannel organizations, a key initiative at both IKEA and adidas.
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Career

Work history

1-2022
Chief Digital Officer at Ingka Group | IKEA
IKEA
10-2021 - 11-2023
Chief Technology Officer of Ingka Group | IKEA
IKEA
1-2018 - 10-2021
Vice President Global Digital Sales & Digital Product Engineering
adidas
7-2014 - 12-2017
CIO adidas Europe
adidas
8-2012 - 7-2014
Head of IT - Global Retail
adidas
In the press

Media appearances

Live from Shoptalk Europe: Parag M. Parekh – Co‑Chief Digital Officer, Ingka Group (IKEA). Featured in Apple Podcasts (RETHINK RETAIL)
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Reimagining Retail with IKEA Digital Transformation & New Store Formats. Featured in MarketScale – Retail Refined Podcast Network
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Education
2018 - 2019
Executive Development
Harvard Business School
1999 - 2001
Masters in Business Administration
Narsee Monjee Institute of Management Studies (NMIMS)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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