Vincenzo Riili

Visionary
DISC Type : Ds

CMO | Head of Global Marketing at IKEA

Sweden

Overview

Vincenzo has no verified overview

Personality Overview

Big Vision Person

Goal-Oriented

Early Adopter

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Vincenzo has no verified topics they care about

Media Appearances

Vincenzo has no verified media appearances

Work History

1-2026
CMO | Head of Global Marketing at IKEA
1-2022 - 3-2025
Advisor & Investor at WAMI - Water with a Mission
4-2021 - 6-2025
CMO | Senior Director | Board Member at Google
1-2021 - 5-2025
Advisory Board Member at MIP Politecnico di Milano
4-2019 - 5-2025
Advisory Board Member at RCS Academy

Education

Education details unavailable from University of Glasgow
Education details unavailable from The Marketing Academy

More Information

Social Presence :

Prographics :

Exp : 23 Location : Sweden Job Level : Leadership Designation : CMO | Head of Global Marketing at IKEA
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Insights For Selling To Vincenzo

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vincenzo is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Vincenzo

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Vincenzo move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Vincenzo take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Vincenzo

Personality Compatibility


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