Paricher Tavaria

Trailblazer
DISC Type : DI

Business Head (Creative) at Crescent Group

Mumbai, Maharashtra, India

Overview

Paricher Tavaria is the Business Head (Creative) at Crescent Group, bringing over 24 years of media experience from India, the Middle East, and the UK. A BBC-certified journalist, she has led creative direction for brands like Microsoft and Calvin Klein. Colleagues describe her as energetic, vibrant, and a creative soul.

Having lived and worked globally, Paricher has a passion for sharing experiences, which extends into her 15-year career as a media professor and mentor for UNICEF workshops. Outside of her professional roles, she is an avid fashion and travel photographer, often speaking on topics related to fashion and social media.

She is a recipient of multiple honors, including the Indian Achievers Award (40 under 40) and the Gujarat Women Empowerment Award.

Personality Overview

Charismatic

Assertive

Achievement-Oriented

They are charming and can persuade others to support their decisions.  They prefer to ensure that they are in control of the situation. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Creative Direction
Her career is defined by creative leadership, including spearheading projects for global tech and fashion brands like Microsoft and Calvin Klein.
Media Education
She has over 15 years of experience as an adjunct and visiting professor at institutions like Pearl Academy and has mentored children through UNICEF workshops.
Brand Strategy
In her new role, she leads advertising, branding strategies, and media campaigns for clients, expanding her company's business across new regions.

Media Appearances

Paricher has no verified media appearances

Work History

4-2024 - 11-2024
Business Head (Creative) at Crescent Group
11-2022
Adjunct Professor- School of Contemporary Media at Pearl Academy
7-2022
Visiting Professor at RD National College
6-2022 - 4-2024
Creative & PR Consultant at Ozone Overseas
8-2020 - 6-2022
Creative Director at The Max (A Tribes-DDB JV)

Education

2002 - 2005
media studies from wigan and leigh college
1987 - 1999
o-level from dubai scholars

More Information

Social Presence :

Prographics :

Exp : 17 Location : Mumbai, Maharashtra, India Job Level : N/A Designation : Business Head (Creative) at Crescent Group
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Insights For Selling To Paricher

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Ask them for a lunch or coffee once some rapport has been established
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paricher is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Paricher

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Paricher move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Paricher take some risk or not?

  • If necessary, they will be ready to take risks.

You And Paricher

Personality Compatibility


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