Parminder Singh

Critic
DISC Type : C

Group Head -IT @ SFC Group LLC at SFC Group LLC

Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates

Overview

Parminder is a results-driven IT leader with over 20 years of global experience managing technology operations, primarily in the food and beverage industry. Currently Group Head of IT at SFC Group, he has a successful track record of delivering complex projects on time and within budget. He is also an Oracle Certified Associate.

He has deep, hands-on expertise in managing the full lifecycle of Point of Sale (POS) systems for major international restaurant brands like Papa Johns and Chilis.

Personality Overview

Negotiator

ROI Driven

Critic

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Hospitality IT
His career has been focused on managing technology operations and ensuring system uptime for large restaurant and hospitality groups like SFC Group, Papa John's, and Third Wave Coffee.
POS Systems
Has extensive experience in application support, hardware sizing, and vendor evaluation specifically for Point of Sale (POS) systems in the restaurant industry.
End-to-End Projects
His profile highlights experience in managing the full project lifecycle, from initial requirements gathering all the way through to final implementation and user training.

Media Appearances

Parminder has no verified media appearances

Work History

8-2025
Group Head -IT @ SFC Group LLC at SFC Group LLC
10-2021 - 8-2025
General Manager Information Technology at Third Wave Coffee
4-2018 - 9-2021
Country Support Manager IT at Brainpower India Pvt. Ltd.
2-2015 - 8-2017
Head of IT Department at Evergreen Global QSR Pte Ltd. "Papa John's Pizza"
2-2006 - 2-2015
Country Support Manager IT at OM Pizzas & Eats India Pvt. Ltd. "Papa John's Pizza / Chili's / The Great Kabab Factory"

Education

2007 - 2009
EMBA-IT from National Institute Of Management

More Information

Social Presence :

Prographics :

Exp : 19 Location : Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates Job Level : N/A Designation : Group Head -IT @ SFC Group LLC at SFC Group LLC
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Insights For Selling To Parminder

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Parminder is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Parminder

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Parminder move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Parminder take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Parminder

Personality Compatibility


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